Raja Jasti’s Blog - Renaissance Thinking

Imagine reporting any incident to the world using SMS. That is the idea behind Ushahidi, a SMS alerts system from Kenya.

Could wiki technology find Osama bin Laden?

Imagine if any Pakistani could send an anonymous text message to the authorities suggesting where to look. Each location could be plotted on a map. The dots would be scattered widely, perhaps, with promising leads indistinguishable from rubbish. But on a given day, a surge of dots might point to the same village, in what could not be coincidence. Troops could be ordered in.

This kind of everyone-as-informant mapping is shaking up the world, bringing the Wikipedia revolution to the work of humanitarians and soldiers who parachute into places with little good information. And an important force behind this upheaval is a small Kenyan-born organization called Ushahidi, which has become a hero of the Haitian and Chilean earthquakes and which may have something larger to tell us about the future of humanitarianism, innovation and the nature of what we label as truth.

After Kenya’s disputed election in 2007, violence erupted. A prominent Kenyan lawyer and blogger, Ory Okolloh, who was based in South Africa but had gone back to Kenya to vote and observe the election, received threats about her work and returned to South Africa. She posted online the idea of an Internet mapping tool to allow people anonymously to report violence and other misdeeds. Technology whizzes saw her post and built the Ushahidi Web platform over a long weekend.

The site collected user-generated cellphone reports of riots, stranded refugees, rapes and deaths and plotted them on a map, using the locations given by informants. It collected more testimony — which is what ushahidi means in Swahili — with greater rapidity than any reporter or election monitor.

When the Haitian earthquake struck, Ushahidi went again into action. An emergency texting number was advertised via radio. Ushahidi received thousands of messages reporting trapped victims. They were translated by a diffuse army of Haitian-Americans in the United States and plotted on a “crisis map.” From a situation room at the Fletcher School of Law and Diplomacy in Medford, outside Boston, Ushahidi volunteers instant-messaged with the United States Coast Guard in Haiti, telling them where to search. When the Chilean earthquake struck, Ushahidi deployed again.

A lot of things could go wrong with this model. People could lie, get the address wrong, exaggerate their situation. But as data collects, crisis maps can reveal underlying patterns of reality: How many miles inland did the hurricane kill? Are the rapes broadly dispersed or concentrated near military barracks?

Ushahidi suggests a new paradigm in humanitarian work. The old paradigm was one-to-many: foreign journalists and aid workers jet in, report on a calamity and dispense aid with whatever data they have. The new paradigm is many-to-many-to-many: victims supply on-the-ground data; a self-organizing mob of global volunteers translates text messages and helps to orchestrate relief; journalists and aid workers use the data to target the response.

Ushahidi also represents a new frontier of innovation. Silicon Valley has been the reigning paradigm of innovation, with its universities, financiers, mentors, immigrants and robust patents. Ushahidi comes from another world, in which entrepreneurship is born of hardship and innovators focus on doing more with less, rather than on selling you new and improved stuff.

Because Ushahidi originated in crisis, no one tried to patent and monopolize it. Because Kenya is poor, with computers out of reach for many, Ushahidi made its system work on cellphones. Because Ushahidi had no venture-capital backing, it used open-source software and was thus free to let others remix its tool for new projects.

Ushahidi remixes have been used in India to monitor elections; in Africa to report medicine shortages; in the Middle East to collect reports of wartime violence; and in Washington, D.C., where The Washington Post partnered to build a site to map road blockages and the location of available snowplows and blowers.

Think about that. The capital of the sole superpower is deluged with snow, and to whom does its local newspaper turn to help dig out? Kenya.

USA Today reports that Target is launching mobile coupons at its stores.

Starting Wednesday, the giant retailer will allow customers to take advantage of special mobile-coupon offers on their handsets.

The coupon is redeemed when the bar code on the phone is scanned at checkout. Offers are good only once and expire on the dates listed. “We believe it’s a competitive advantage for us,” says Target.com President Steve Eastman.

Target (TGT) says it will be the first major nationwide retailer to exploit the bar-code technology in all its stores. It almost certainly won’t be the last.

For example, J.C. Penney is testing similar scanner-based technology at 16 point-of-sale registers in Houston. But at the rest of its stores, checkout clerks still must manually enter alphanumeric codes tied to discount coupons, rather than using scanners.

Scanning bar codes makes the process faster and easier, says Dan Kihanya, vice president of consumer marketing at Cellfire, the mobile-coupon company working with J.C. Penney on its Houston tests. “Any time you have data entry, you have to worry about errors.”

Mobile coupons, while not new, are still in their relative infancy. “It’s an area ripe for growth,” says ABI Research analyst Neil Strother. Not everyone clips coupons, virtually or otherwise. But most people crave a bargain when the economy is tough. And coupon technology works with more and more cellphones.

U.K.-based Juniper Research recently forecast that more than 1-in-10 mobile subscribers in developed regions around the world will use mobile coupons by 2014, generating nearly $6 billion in redemption value.

Kihanya of Cellfire says mobile coupons are redeemed at a 5% to 20% rate, compared with about 1% for print coupons. Cellfire does much of its business with grocery chains, such as Kroger and Safeway.

SMS alerts can be very useful for schools to communicate with parents.

Blackboard, an education software company, has acquired Safe-T-Net which develops an SMS alerts system for K12 schools for $33M.

Blackboard, a company that designs an education software for school groups, has acquired mobile messaging provider Saf-T-Net for $33 million. Saf-T-Net develops AlertNow, which is a mobile messaging technology aimed to the K-12 marketplace.

AlertNow’s technology delivers voice, e-mail and emergency SMS messages at a rate up to 2.5 million per hour to parents, students and school administrators. The company, which sent 25 million message in February alone, has over 2000 schools using its product and will be used to Blackboard’s mobile technology. Saf-T-Net will also help Blackboard further its dominance in the the K-12 market; Blackboard’s software has been used predominantly by colleges and universities.

Our company Alerts360 offers such a system for business, schools, healthcare etc. We have recently launched it in India where SMS is huge. We will soon be launching it the US.