This news report from the NYT caught my attention.
NYT reports:
“YouTube and the William Morris Agency, the Hollywood talent agency, are close to signing a deal that would place the company’s clients in made-for-the-Web productions.
The deal would underscore the ways that distribution models are evolving on the Internet. Already, some actors and other celebrities are creating their own content for the Web, bypassing the often arduous process of developing a program for a television network. The YouTube deal would give William Morris clients an ownership stake in the videos they create for the Web site.”
This is an interesting development in the fast evolvoing world of web video. This type of deals will be the key in sites like youtube monetizing their user base more effectively. Youtube wants to graduate from, amateur, often silly, videos to professional content. This is one step in that direction.