Raja Jasti’s Blog - Renaissance Thinking

February 18, 2009

Hulu to Boxee: No soup for you too!

Filed under: Internet, Media, Trends — Tags: , — Raja @ 9:00 pm

I guess it is difficult to teach old dogs new tricks. Web is not about controling distribution, but about frictionless syndication. This is the key to success in the new media world.

I said this earlier today in another post and then I read that Hulu is blocking out Boxee, a neat little app that lets you watch webvideo on your TV. In this case, Hulu seems to have been forced by the content owners. I understand that they are trying to not to cannibalize their cash cow. But they can’t stop the inevitable. Ultimately they need to figure out a way to monetize web videos played on the TV.

Update: Hulu CEO, Jason Kilar, who I think actually gets new media, says his hands are tied. Here is a blog post from Boxee and from fred, an investor in boxee who is one of my favorite VCs.

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