Nielsen’s A2/M2 three screen report for Q4 2008 is out. It tracks the usage of the three screens, name ly the TV, the internet and the mobile. Nielsen’s blog has a post on it along with a video.
Here are the main takeaways:
- TV viewing continues to show strong increase despite the internet and the mobile distractions.
- More people are time shifting using DVRs and the web. Younger demographic uses the web as the preferred timeshifting device compared to the DVR.
- Quality still rules in content. So more people flock to professionally produced videos compared to the silly user generated ones.
- Lunchtime is the new prime time. More and more people are watching web videos during the office hours.