Techcrunch reports a group of indie facebook developers making $700k per month. They got this information from socialmedia, a social ad network.
The mass media may be enamored of the rags-to-riches stories of developers on Apple’s App Store, but it isn’t the only game in town for indie developers to strike it rich. We’ve gotten word from SocialMedia, a popular ad platform for social network applications, that one of the company’s clients pulled in over $700,000 in advertising revenues from their Facebook apps in December alone. Granted, this was spread over 30+ of the client’s applications, but the company only consists of a handful of (very prolific) developers.
They don’t name the company or the developers. If they have 30+ applications with so many users it should be very easy to identify them. Also, I don’t see why this company/developers would want to be so secretive about their identity. Publicity should help them get more users. This information is given out by a company (socialmedia) with a vested interest. So I call BS on this until they identify this group and the applications making such money. Advertising rates on social networks are abysmally low. Assuming $0.10 cpm, they would need 7 billion page views a month. That is a lot of page views for an anonymous group of facebook apps. If this were true it would be very easy to fugure out who they are. So I don’t buy it.