Eric Shmidt, google ceo, in his charlie rose interview refers to immersive enagaging image and video ads that are in the form a narrative.
He is basically talking about short movies or animations that have engaging narrative structure that has a beginning, middle and end. TV advertisements are already made in this form. He sees a similar narrative style ads on the internet that has a 3 act structure followed in theater, movies and TV shows. As someone spending a lot of time learning about making movies, I look foward to this evolution in web advertisements. Eric is talking about ad agencies like WPP creating such ads. But this will be a good way for beginner movie makers to get experience before moving onto hollywood.