Comscore reports that mobile usage for accessing news and information is seeing an explosive growth.
Reston, VA. March 16, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today reported that the number of people using their mobile device to access news and information on the Internet more than doubled from January 2008 to January 2009. Among the audience of 63.2 million people who accessed news and information on their mobile devices in January 2009, 22.4 million (35 percent) did so daily; more than double the size of the audience last year.
|
Accessed News and Information* by Frequency of Access Three-month Average Ending January 2008 and January 2009 U.S. Mobile Phone Users comScore, Inc. |
|||
|
|
Unique Users (000s) |
||
|
Frequency of Mobile Internet Access
|
Jan-08 |
Jan-09 |
% Change |
|
Daily |
10,821 |
22,369 |
107 |
|
Weekly |
10,312 |
19,283 |
87 |
|
Ever in the month |
36,870 |
63,182 |
71 |