You can now rent or buy HD movies on itunes for $4.99 or $19.99 per movie respectively.
Apple (AAPL) has added hi-def movie purchases and rentals to its iTunes store
. Previously, it only offered HD movies via its Apple TV set-top box, or HD TV shows via its iTunes store. It’s been popular: Apple says more than 50% of TV programs have been downloaded in HD, when available.
HD movie selection is limited: Of the top 50 iTunes movie purchases, we could only find 5 that were available for purchase (or pre-order) in HD.
Rentals will cost $4.99 and HD downloads will cost $19.99.
I think these prices need to come down quite a bit for this to get any uptake.