Raja Jasti’s Blog - Renaissance Thinking

Salesforce.com has integrated twitter into its CRM offering.

Salesforce’s CRM for Twitter allows enterprises to search for tweets about their companies, products and brands. Here’s how it works. First, Salesforce CRM searches within the Service Cloud for any tweets that are relevant to a company. Then, the company can capture and monitor the conversation, creating a database in the Service Cloud that keeps track of all subsequent conversations about the company. The Service Cloud also allows enterprises to tap into company-wide online communities, creates connections to existing social networks and the blogosphere, provides SEO tools, shares the social network knowledge with business partners, and integrates customer service operations into the cloud.

Social media such as blogs, social networking, wikis, and tweets are slowly finding their way from the consumer to the enterprise. There are some companies such as yammer and present.ly that are trying to be twitter for businesses. But it may very well be that twitter for businesses is well.. twitter.