Red Lasso may survive after all. It has struck a deal with Fox that may help the site that offers bloggers embeddable news videos to make a come back from the dead.
Redlasso, the troubled video startup that was effectively sued into oblivion last year by major networks including NBC, Fox, and CBS, is back from the dead. The site has just closed a deal with Fox, allowing it to offer embeddable video content to bloggers for the first time since last July.
Launched in late 2007, the startup helped bloggers find and embed video clips about recent news stories, offering footage from major news networks like CNN, Fox, and ESPN. Bloggers could watch entire programs, clipping only the portions that they wanted to include in their posts. The service proved to be very convenient and popular among bloggers, and was frequently used by major news sites like the Huffington Post.
Kudos to Fox for embracing the power of internet rather than trying to control it.