PaidContent reports that Hulu has hired a dedicated international SVP to to acquire international TV rights signalling their future ambitions to support international content.
Hulu has further signaled its overseas ambitions by hiring a dedicated international SVP to acquire TV rights. Johannes Larcher had previously been search firm Overture’s international GM, international VP for Friendster and last co-founded now-defunct, London-based social betting site Pikum. He takes over the early international scoping duties that were held by Hulu’s content and distribution SVP Andy Forsell, who remains on the team.
Non-US Hulu.com visitors are now greeted with a popup message: “Hulu is committed to making its content available worldwide. To do so, we must work through a number of legal and business issues, including obtaining international streaming rights. Know that we are working to make this happen and will continue to do so. Given the international background of the Hulu team, we have both a professional and personal interest in bringing Hulu to a global audience.”