Monetizing video is a tricky one. Google tried to throw some of that adsense pixie dust on video, but apparently it doesn’t work. Paid COntent reports that google is shutting down its video adsense program.
Another Google (NSDQ: GOOG) advertising product bites the dust. For years, it was almost unheard of for Google to pull the plug on one of its advertising offerings. But lately, it’s been doing a lot of that. The search giant is dumping its Video AdSense program. By the end of April, publishers will no longer be able to sign up for the revenue-sharing service, and those with AdSense videos embedded on their page will have their videos replaced. Google was careful to note that publishers would still be able to embed YouTube videos onto their pages, but they would have to do it the old-fashioned way—by going directly to the site and pulling embed code from individual videos. The move follows Google’s jettisoning of its Radio Ads program—so that it can concentrate on a streaming audio ad product—last month. In January, Google said it was shuttering its Print Ads service for newspapers. The decisions reflect Google’s view that it can’t work miracles anymore as it struggles with the deteriorating economy.