This should give a huge boost to Hulu. Reports say that they have struck a deal with disney to bring it in as an equal partner with NBC Universal and New Corp. This deal would make Hulu the most powerful professional content player in the industry. This would be a blow to Youtube which tried to snare Disney at the eleventh hour, but only got a short form video deal.
A deal to bring Disney into the Hulu fold is “basically done,” a single source familiar with the discussions tells us.
PaidContent reported
that if Disney were to do a deal, it would take a 30% stake in Hulu and become and equal partner to NBC Universal and News Corp. That means like NBC and News Corp before it, Disney would agree to spend $50 million marketing the site.
Providence Equity Partners will hang onto its 10% share.