Visible measures offers technology to track what user does after he clicks on the play button in the video player. For example, it tells you how far into the video are users going before quitting or which part of the video are users rewinding and watching again. This type of deep video tracking is useful for video producers such as advertisers or film makers in understading the pereformance of their video.
Visible measures now adds myspace as their customer.
Video tracking startup Visible Measures
signed up MySpace as a customer to measure more deeply how consumers are watching and spreading videos from the site. MySpace is the Web’s No. 2 video site, although it is still only one tenth the size of YouTube in terms of videos streamed. Visible Measures, which raised $10 million in March in a series C funding, also counts Viacom and MTV Networks as another big customer.
With Visible Measures, MySpace will be able to track consumer engagement at a more granular level. And, more importantly, it can give all of its video partners a self-serve dashboard to track their own videos. For instance, they will be able to see how many times a particular video is watched 10 percent through, 60 percent through, or all the way through. Visible Measures also tracks views as they spread across the Web and can show spikes based on what other sites pick up a particular video.