Here is an interesting story. Twitter is hooking up with an entertainment company to create an unscripted TV show.
Twitter, the Web site that asks what everybody’s doing, says it wants to be doing a TV series.
The social-networking service said Monday it has teamed with Reveille productions and Brillstein Entertainment Partners to develop an unscripted series based on the site, which invites 140-character postings from members around the world.
The show would harness Twitter to put players on the trail of celebrities in an interactive, competitive format.
The producers call their proposed series the first to bring the immediacy of Twitter to the TV screen.
“Twitter is transforming the way people communicate, especially celebrities and their fans,” said Reveille managing director Howard T. Owens, who expects the new project to “unlock Twitter’s potential on TV.”
No further details were made available on the show’s format or when it might hit the air.
Reveille’s scripted entertainment includes “The Office” (NBC), “Ugly Betty” (ABC) and “The Tudors” (Showtime), plus reality programming that includes “The Biggest Loser” and “American Gladiators” (both NBC).
Brillstein Entertainment’s credits include “Real Time with Bill Maher” (HBO), “The Sopranos” (HBO), “According to Jim” (ABC) and “NewsRadio” (NBC).
This may or may not work. It will depend up on the compellingness of the concept. But there is a lot of scope for innovation in fusion of old and new media to create new content and formats. I am very interested in this aspect of the media. This is the reason why I spend a lot of of my time studying film making.
Mike Arrington has a list of things he would like to see from twitter before a TV show.