Raja Jasti’s Blog - Renaissance Thinking

September 15, 2009

Media monetization: charge for mobile access

Filed under: Media, Mobile, Trends — Raja @ 12:47 pm

WSJ will start charging for mobile access to their content.

The Wall Street Journal is ready to start charging for mobile access on the Blackberry and iPhone, News Corp (NYSE: NWS). CEO and chairman Rupert Murdoch told attendees at the Goldman Sachs Communacopia XVIII Conference. He didn’t offer a time frame for the charges, but indicated it would it start in a few months. Further down the road, Hulu can be expected to institute some sort of pay-per-view or subscription model, Murdoch said. The details there have yet to be worked out with NBC Universal (NYSE: GE) and Disney (NYSE: DIS), along with other content providers.

This makes total sense. I am surprised that they don’t do that now considering they already charge for online access. The future of media is in providing ubiquitous access to content but charge for convinience. I believe that will be an effective version of freemium model that makes most sense.

September 14, 2009

Techcrunch50 Live

Filed under: Entrepreneurship, Internet, Technology — Raja @ 8:18 am

Fifty promising startups launch at TEchcrunch50 which can be followed live here:

Live Streaming by Ustream.TV

September 13, 2009

Borlaug, architect of green revolution, dies

Filed under: general — Raja @ 8:20 am

File - Norman Borlaug, visiting professor at Texas A&M University, ... 

RIP Norman Borlaug.

If anyone wants a role model for using technology to make a huge impact in the lives of people look no further than Norman Borlaug. He died today at the age of 95. He was credited with saving hundreds of millions of lives for his agricultural inventions of high yeild crops that lead to the green revolution in countries such as india.

DALLAS – Agricultural scientist Norman Borlaug, the father of the “green revolution” who won the Nobel Peace Prize for his role in combating world hunger and saving hundreds of millions of lives, died Saturday in Texas, a Texas A&M University spokeswoman said. He was 95.

Borlaug died just before 11 p.m. Saturday at his home in Dallas from complications of cancer, said school spokeswoman Kathleen Phillips. Phillips said Borlaug’s granddaughter told her about his death. Borlaug was a distinguished professor at the university in College Station.

The Nobel committee honored Borlaug in 1970 for his contributions to high-yield crop varieties and bringing other agricultural innovations to the developing world. Many experts credit the green revolution with averting global famine during the second half of the 20th century and saving perhaps 1 billion lives.

Thanks to the green revolution, world food production more than doubled between 1960 and 1990. In Pakistan and India, two of the nations that benefited most from the new crop varieties, grain yields more than quadrupled over the period.

“We would like his life to be a model for making a difference in the lives of others and to bring about efforts to end human misery for all mankind,” his children said in a statement. “One of his favorite quotes was, ‘Reach for the stars. Although you will never touch them, if you reach hard enough, you will find that you get a little ’star dust’ on you in the process.’”

Equal parts scientist and humanitarian, the Iowa-born Borlaug realized improved crop varieties were just part of the answer, and pressed governments for farmer-friendly economic policies and improved infrastructure to make markets accessible. A 2006 book about Borlaug is titled “The Man Who Fed the World.”

“He has probably done more and is known by fewer people than anybody that has done that much,” said Dr. Ed Runge, retired head of Texas A&M University’s Department of Soil and Crop Sciences and a close friend who persuaded Borlaug to teach at the school. “He made the world a better place — a much better place. He had people helping him, but he was the driving force.”

The world needs more Borlaugs. RIP Prof. Borlaug.

September 7, 2009

Customer Development Manifesto

Filed under: Entrepreneurship — Raja @ 12:24 pm

Steve Blank, an ardent advocate of customer development process, writes about the pitfalls of the traditional product development process and how it can lead to a death spiral for the startup. It is a long read but the gist of it is something every startup founder should imbibe.

Here is a list of the pitfalls of the traditional product development procees that end up with startup death spiral:

Product Development Diagram

Product Development Diagram

  • Where Are the Customers?
  • The Focus on a First Customer Ship Date
  • The Focus on Execution Versus Learning and Discovery
  • The Focus on Execution Versus Agility
  • The Outsourcing of Founders Responsibility
  • The Focus on a Finished Product Rather than a Minimum Feature Set
  • Investor Focus on a Broken Model
  • The Lack of Meaningful Milestones for Sales, Marketing and Business Development
  • Premature Scaling
  • The Startup Death Spiral: The Cost of Getting Product Launch Wrong
    • You’re Just Not Selling it Right
    • Fire the First VP of Sales
    • Blame it On Marketing
    • Time for an Experienced CEO

This is something I identify with based on my past experience. The most common faulre mode of a venture funded startup is running out of runway caused by premature scaling which in turn is caused by the product market gap. Customer development process is designed to get to product market fit before the scaling starts.

September 4, 2009

Connected India

Filed under: India, Internet, Mobile — Raja @ 4:30 pm

Here is a useful presentation on the digital connectedness of India (via track.in):

Mobile healthcare in Africa

Filed under: Mobile, Technology — Tags: — Raja @ 10:31 am

Venture beat profiles a small outfit started by stanford med students that has developed a sms based solution for healthcare in developing countries.

malawiLucky Gunasekara calls himself a “guerrilla” health care worker.

Instead of burying his head in the books, the 25-year-old Stanford medical student is jaunting off to East Africa and training village health workers how to use an open-source SMS platform to keep track of patients. He and partner Josh Nesbit are developing Frontline SMS:Medic, which uses one-to-one and group text messaging to deliver health care in disparate and remote parts of Sub-Saharan Africa.

“We started asking what can we do as an independent, grassroots, free and open-source tech movement to create change?” he said in an interview at the Social Capital Markets conference in San Francisco. “There are definitely mobile health solutions out there, but they’re expensive.”

Nesbit, whose mother fell in love with in Malawi several years ago and introduced him to the culture, began a pilot last summer using donated mobile phones, a computer and a modem. Some of the workers had never used a mobile phone before, so Nesbit had to teach them how to text.

Basically, doctors in central hospitals in Malawi needed a way to communicate with health workers in remote villages. Before, if a patient dropped off the radar or wasn’t following through with care, the main way a doctor would know if something went wrong is if they sent someone out there physically by motorbike. That was inefficient in Nesbit’s eyes, especially because the country is suffering from a doctor shortage.

“Hospitals were spending tons of money sending nurses around to check on patients randomly,” he said.

With the cell phones and the SMS system, Nesbit could deliver a single cell phone to every village under a hospital’s watch. If somebody was injured by an accident or suffered a burn, they could call on the village health worker to text the hospital back for treatment instructions. 

This is a nice example of how mobile technologies can be used for provding healthcare to remort parts of the developing coutnries. Mobile technologies will have a huge impact in healthcare everywhere (both developed and developing countries). My startup MDava is working on mobile healthcare solutions for the India market.

September 2, 2009

Youtube wants to stream rental movies

Filed under: Entertainment, Internet, Media — Tags: — Raja @ 3:19 pm

WSJ reports that YouTube is in talks with movie studios to offer streaming of rental movies.

Google Inc.’s YouTube is in discussions with major movie studios about allowing users to stream movies on a rental basis, according to people familiar with the company’s plans, marking one of the video giant’s first moves towards charging for content instead of making it available for free with advertising.

While some studios already make full-length movies available on YouTube, they tend to be older, lesser-known titles. Now YouTube is talking to Lions Gate Entertainment Corp., Sony Corp. and Warner Bros. about integrating newer titles into the existing YouTube site, most of which it would carry a rental charge. In some cases, these titles might be available on the site on the same day that they come out on DVD. It is unclear to what extent older movies or television shows will be part of the new agreements.

While details vary from studio to studio, generally speaking the agreements would allow consumers to stream movies on a rental basis for a fee. However, in some cases, the movies would be available in way that they have been previously—free, with advertising.

Negotiations are continuing and there are no guarantees a deal will be struck. Many details remain in flux, including whether users will also eventually be able to download movies. People familiar with the matter say that new movie rentals are likely to be around $3.99, the price Apple Inc.’s iTunes charges for new movie rentals. The companies hope to keep pricing on par with what consumers pay for video-on-demand for new titles, these people say.

YouTube generally gives studios about 70% of revenue for ad-supported content they already offer on the site, people familiar with the matter say. They would likely get a similar percentage for new movies. But they would also likely be guaranteed a minimum fee of just under $3 per title viewed. That ensures the studio the dollar amount, even if YouTube decides to run a special where they charge consumers less. 

If the YouTube deals come to fruition, the site would join Apple, Amazon.com Inc. and Netflix Inc. in offering services that allow users to stream or download newer movies online.  Sony’s Crackle and Hulu LLC allow users to watch full-length movies for free, but don’t generally include new releases.

Youtube clearly identifies professional content as the way to profitability. They seem to have identified Netflix business as a target. I think Youtube has a branding problem if it wants to compete with Netflix and Hulu. They need to create a separate brand that doesn’t say user uploaded videos.

September 1, 2009

Buy High, Sell Low?

Filed under: Business — Raja @ 3:56 pm

That’s what Ebay is doing with Skype. Brain dead management decisions.

Web Product Management

Filed under: Entrepreneurship, Internet — Raja @ 10:11 am

Nice presentation by Dan Olsen give an fbfund on early stage web product management (via techcrunch):

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