I see signs of mobile web ecosystem coming into its own. For the mobile web to take off it needs all the building blocks that internet and the pc web has that makes it a thriving ecosystem.
There are two new product announcements this week that address these buildng blocks.
One is from google announcing new imprived ad units for their adsense for mobile service.
Today, we’re excited to announce a new feature for our AdSense mobile publishers that enables them to serve text and image ads on their sites — specifically on these high-end smartphones. This helps mobile publishers earn revenue and fund more mobile-specific sites and web content.
The other is from amazon bringing their 1-click payments to the mobile.
Amazon today released a series of APIs as part of its new Amazon Mobile Payments Service that allow developers to build mobile payments into their applications, and to tie them to Amazon’s 1-Click payment option. For developers this gives them a way to let consumers buy things on their mobile phones without going through an arduous credit card entry process. This is a big move for Amazon as it brings it into direct competition with PayPal’s mobile checkout offering, as well as newer platforms such as iTunes and Google’s Checkout service.