Raja Jasti’s Blog - Renaissance Thinking

November 30, 2009

Disruption and Reconstruction of Media

Filed under: Media, Trends — Raja @ 12:09 pm

David Carr writes about new media rising in the media mecca of New York City amidst the debris of collapsing old media.

That feeling of age, of a coming sunset, is tough to avoid in all corners of traditional publishing. Earlier in November, the New York comptroller said that employment in communications in New York had lost 60,000 jobs since 2000, a year when the media industry here seemed at the height of its powers.

I arrived in New York that same year as part of Inside.com, a digital news site conceived to cover a media space that was converging and morphing into something wholly new. The site covered the mainstream media’s efforts to come to grips with new realities and efforts by new players to cash in on emerging technology.

Few of us could have conceived that in the next decade some of the reigning titans of media would be routed. Profligate dot-com ad money that had fattened print went away in a digital wipeout, and when digital media came back, it was to dine on the mainstream media rather than engorge it. After 2000, jobs in traditional media industries declined at a rate of about 2.5 percent annually and then went into a dive in 2008 or so. (Inside.com, an idea before its time — hey, let’s charge for high-quality, business-oriented content — disappeared after about 18 months.)

That carnage has left behind an island of misfit toys, trains whose cabooses have square wheels and bird fish who are trying to swim in thin air. The skills that once commanded $4 for every shiny word are far less valuable at a time when the supply of both editorial and advertising content more or less doubles every year.

Where do all the burgeoning pixels come from? Everywhere, and cheap at that. An outfit called Demand Media now tests headlines for reader salience and cranks out thousands of articles and videos daily that it pays about $20 apiece for.

Web crawlers grab expensive content and replicate it far away from the organizations that produce it. Various media labs are now testing algorithms that assemble facts into narratives that deliver information, no writers required. The results would not be mistaken for literary journalism, but on the Web, pretty good — or even not terrible — is often good enough.

For those of us who work in Manhattan media, it means that a life of occasional excess and prerogative has been replaced by a drum beat of goodbye speeches with sheet cakes and cheap sparkling wine. It’s a wan reminder that all reigns are temporary, that the court of self-appointed media royalty was serving at the pleasure of an advertising economy that itself was built on inefficiency and excess. Google fixed that.

Certain stalwart brands will survive and even thrive because of a new scarcity of quality content for niche audiences that demand more than generic information. The chip that was implanted in me when I arrived at this newspaper — you might call it New York Times Exceptionalism — leads me to conclude that this organization will be one of those, but the insurgency continues apace.

Those of us who covered media were told for years that the sky was falling, and nothing happened. And then it did. Great big chunks of the sky gave way and magazines tumbled — Gourmet!? — that seemed as if they were as solid as the skyline itself. But to those of us who were here back in September of 2001, we learned that even the edifice of Manhattan itself is subject to perforation and endless loss.

So what do we get instead? The future, which is not a bad deal if you ignore all the collateral gore. Young men and women are still coming here to remake the world, they just won’t be stopping by the human resources department of Condé Nast to begin their ascent.

For every kid that I bump into who is wandering the media industry looking for an entrance that closed some time ago, I come across another who is a bundle of ideas, energy and technological mastery. The next wave is not just knocking on doors, but seeking to knock them down.

Somewhere down in the Flatiron, out in Brooklyn, over in Queens or up in Harlem, cabals of bright young things are watching all the disruption with more than an academic interest. Their tiny netbooks and iPhones, which serve as portals to the cloud, contain more informational firepower than entire newsrooms possessed just two decades ago. And they are ginning content from their audiences in the form of social media or finding ways of making ambient information more useful. They are jaded in the way youth requires, but have the confidence that is a gift of their age as well.

For them, New York is not an island sinking, but one that is rising on a fresh, ferocious wave.

Amen. Not all is doom and gloom in the media landscape. There is a tremendous amount innovation happening in how media is produced, distributed and consumed. You need to look no furhter than twitter, youtube, iphone and kindle for a glimpse of the future of media.

November 29, 2009

Cell phone as a classroom tool

Filed under: Mobile, Technology, Trends — Tags: — Raja @ 11:28 am

Many schools in the US ban the usage of cell phone in the classrooms. But some schools are experimenting with using cell phones as tools for education.

WESLEY CHAPEL, Fla. -

Ariana Leonard’s high school students shuffled in their seats, eagerly awaiting a cue from their Spanish teacher that the assignment would begin.

“Take out your cell phones,” she said in Spanish.

The teens pulled out an array of colorful flip phones, iPhones and SideKicks. They divided into groups and Leonard began sending them text messages in Spanish: Find something green. Go to the cafeteria. Take a picture with the school secretary.

Leonard’s class at Wiregrass Ranch High School in Wesley Chapel, a middle-class Florida suburb about 30 miles north of Tampa, is one of a growing number around the country that are abandoning traditional policies of cell phone prohibition and incorporating them into class lessons. Spanish vocabulary becomes a digital scavenger hunt. Notes are copied with a cell phone camera. Text messages serve as homework reminders.

“I can use my cell phone for all these things, why can’t I use it for learning purposes?’” Leonard said. “Giving them something, a mobile device, that they use every day for fun, giving them another avenue to learn outside of the classroom with that.”

Much more attention has gone to the ways students might use phones to cheat or take inappropriate pictures. But as the technology becomes cheaper, more advanced and more ingrained in students’ lives that mentality is changing.

“It really is taking advantage of the love affair that kids have with technology today,” said Dan Domevech, executive director of the nonprofit American Association of School Administrators. “The kids are much more motivated to use their cell phone in an educational manner.”

Today’s phones are the equivalent of small computers — able to check e-mail, do Internet searches and record podcasts. Meanwhile, most school districts can’t afford a computer for every student.

“Because there’s so much in the media about banning cell phones and how negative phones can be, a lot of people just haven’t considered there could be positive, educative ways to use cell phones,” said Liz Kolb, author of “From Toy to Tool: Cell Phones in Learning.”

Even districts with tough anti-use policies acknowledge they will eventually need to change.

“We can’t get away from it,” said Bill Husfelt, superintendent of Bay County District Schools, a Florida Panhandle district of 27,000 students where cell phones aren’t allowed in school, period. “But we’ve got to do a lot more work in trying to figure out how to stop the bad things from happening.”

Seventy-one percent of teens had a cell phone by early 2008, according to a survey by the Pew Internet & American Life Project. That percentage remains relatively steady regardles of race, income or other demographic factors. Meanwhile, many schools are low-tech compared with homes outfitted with home networks, wireless Internet and a smartphone for every family member.

Most schools still have prohibitive policies curtailing cell phone use — often with good reason. At Husfelt’s district, seven students were recently arrested after they got into a fight on campus that he says was instigated through text messages.

In other parts of the country, teens have been arrested for “sexting” — sending indecent photographs taken and sent through their cell phones. Students also use the devices to cheat: In one poll, more than 35 percent of teens admitted cheating with a cell phone.

But phones are so common now that seizing them is huge hassle for teachers.

“It’s just a conflict taking them up and having to deal with them,” Husfelt said. “It’s too disruptive.”

Teachers who have incorporated cell phones into their classes say that most students abide by the rules. They note that cheating and bullying exist with or without the phones, and that once they are allowed, the inclination to use them for bad behavior dissipates.

“Kids cheat with pen and paper. They pass notes,” said Kipp Rogers, principal of Passage Middle School in Newport News, Va., “You don’t ban paper.”

Rogers started using cell phones as an instructional tool a couple of years ago, when he was teaching a math class and was short one calculator for a test. He let the student use his phone instead. Twelve classes, including math, science and English, now use them. Students do research through the text message and Internet browser on some phones. Teachers blog. Students use the camera function to snap pictures for photo stories and assignments.

Classes often work in groups in case some students don’t have phones.

In Pulaski, Wis., about 130 miles north of Milwaukee, Spanish teacher Katie Titler has used cell phones for students to dial and record themselves speaking for tests.

“Specifically for foreign language, it’s a great way to both formally and informally assess speaking, which is really hard to do on a regular basis because of class sizes and time,” Titler said.

Jimbo Lamb, a math teacher at Annville-Cleona School District in south-central Pennsylvania, has students use their phones to answer questions set up through a polling Web site. Instantly, he’s able to tell how many students understood the lesson.

“This is technology that helps us be more productive,” he said.

Mobile phones will play an increasingly important role in the future of education. They may range from rich iphone/smartphone educational apps to sms based tools that allow kids in developing countries access to quality education. The possibilities are endless and fascinating.

November 24, 2009

Hollywood vs Bollywood

Filed under: Entertainment, Personal — Raja @ 12:36 am

Everyone knows bollywood movies are very different from hollywood movies. They are pigeoned holed by the westerners as muscials with over dramatic story telling and acting.

Actually there is another major difference. Bollywood and other Indian movies have an interval. You may think that this is not such a big deal but it is. Every movie script has a beat structure. Beats are the critical points at which the story takes a turn. Most hollywood movies follow a particular beat structure. If you go to UCLA to study script writing they make you an expert at this type of hollywood beat structure. They follow a three act structure where in the first act establishes the main characters and the goal of the protoganist and the antagonist who makes it difficult for the protaganist to achieve the goal. The second act has the protaognist failing miserably to achieve the goal and looks down and out. The third act will have climax where the protaganist will beat the odds and the protagoanist to achieve the goal in a dramatic fashion. A typical hollywood script is 100 to 120 pages long. Each page yields one minute of movie so a typical hollywood film is 100 to 120 min in duration.

Now let’s look at bollywood. They have an interval at the middle of the movie. So they follow a totally different beat structrure. It is almost like two smaller movies with two climaxes one before the interval and one before the end of the movie. You add 5 or 6 songs to that and you get 3 hour long movies. So bollywood has developed its own beat structure to tell stories which is very differnt from hollywood and why it is very diffcult for the westerners to identify with them. It is not just the song and dance numbers.

November 21, 2009

Influence of mythology

Filed under: Personal — Raja @ 9:09 pm

Here is a fascinating talk on the influence of mythology on life and business. Unfortunately no emebed available. Here is the link:

http://www.ted.com/talks/devdutt_pattanaik.html

November 19, 2009

Youtube adds automatic captions

Filed under: Internet, Media, Technology — Tags: — Raja @ 9:38 am

This is a cool innovation in online video. Youtube is offering automatic caption feature in its videos.

we’ve combined Google’s automatic speech recognition (ASR) technology with the YouTube caption system to offer automatic captions, or auto-caps for short. Auto-caps use the same voice recognition algorithms in Google Voice to automatically generate captions for video. The captions will not always be perfect (check out the video below for an amusing example), but even when they’re off, they can still be helpful—and the technology will continue to improve with time.

This feature will be even more useful if this auto captions support multiple languages.

November 18, 2009

Startup lessons: Key business questions

Filed under: Entrepreneurship — Raja @ 4:32 pm

Glenn Kelman, CEO of Refin, wrote a must read post for entrepreneurs on Techcrunch. It is full of great actionable advice. Please click and read the entire article.

Here is a quick summary.

1. What’s your deadly sin?
Sequoia’s Roelof Botha said he only invests in companies that let consumers indulge in one of the seven deadly sins. He rattled them off with alarming familiarity. “You don’t want to be the site that people should use,” Roelof said. “You want to be the site they can’t stop using.”

2. Where’s the real money?
Venture capitalists’ focus on the size of our company’s addressable market made us realize that half of our potential revenues lay in the eight markets we’ve already opened. “What’s the rush to open Orlando,” a VC asked us, “when you still haven’t cracked 1% share here in Silicon Valley?”

3. What are your unit economics?
The financial statements we look at every month don’t tell us what a small business will look like when it grows up: sure we need to account for all sorts of fixed costs like how much we spend on engineers or maps, but what really matters is whether we make more money from a customer than it costs us to get and serve that customer. So to see if a business works on a large scale, VCs first want to understand it on the smallest scale.

5. What are the explanatory events?
A money-raising deck mostly consists of graphs with lines going up and to the right, scrunched two to a page to make the lines look steeper. The only reaction we expected to our version of these slides was awe. But Roelof asked us to annotate each graph with what statisticians call an explanatory event. What change in our business had caused revenues to shoot up?

6. What are the accelerating effects?
It’s easy to grow 300% in your first year or two, when you’re starting with nothing, and people first hear about your service. What separates a potential colossus from other businesses is the capacity to keep growing at that rate in years four, five and beyond. When Reid Hoffman looked at Redfin, his primary question was whether there were “accelerating effects,” where growth begets more growth. For Amazon, the product reviews and personalization history it captured from its first users accelerated its second stage of growth. For Facebook and Twitter, the community itself constantly recruits new users. For companies like Zappos and hopefully Redfin, it’s word-of-mouth about our customer service.

7. What’s your secret sauce?

8. How do you win?

Thinking constantly about world domination can give you a little vertigo. The way I usually get through my day is by limiting my horizon to serving the next few customers, or increasing revenues in the next few months. Which means that even though the story of how we win should be etched on the inside of my eyelids, it’s more often at the back of my mind, as a nagging doubt that I’m focused on the wrong thing.

But the essential job of a CEO is to tell that story, to everyone who will listen, making it better all the time. If you are raising venture capital, that story is by definition highly improbable, involving such an absurd overthrow of the order of things that it’s almost embarrassing to say out loud. Rehearsing the whole narrative naturally focuses you on the holes in the plot.

Startup lessons: No VPs in startups

Filed under: Entrepreneurship — Raja @ 11:54 am

Here is a fantastic startup advice from Steve Blank. Startups are not small version of big companies. They should not have titles such as VP of sales or VP of markteting etc. until they figured out their customer base.

Library in your mobile

Filed under: Mobile, Trends — Raja @ 9:49 am

NYtimes has a feature story on how mobiles are posing a threat to e-reader devices such as Amazon’s Kindle.

With Amazon’s Kindle, readers can squeeze hundreds of books into a device that is smaller than most hardcovers. For some, that’s not small enough.

Travis Bryant, with his daughter, Ivey, reading “The Chinatown Death Cloud Peril” on his iPhone at their home in Alabama.

Many people who want to read electronic books are discovering that they can do so on the smartphones that are already in their pockets — bringing a whole new meaning to “phone book.” And they like that they can save the $250 to $350 that they would otherwise spend on yet another gadget.

“These e-readers that cost a lot of money only do one thing,” said Keishon Tutt, a 37-year-old pharmacist in Texas who buys 10 to 12 books a month to read on her iPhone, from Apple. “I like to have a multifunctional device. I watch movies and listen to my songs.”

Over the last eight months, Amazon, Barnes & Noble and a range of smaller companies have released book-reading software for the iPhone and other mobile devices. One out of every five new applications introduced for the iPhone last month was a book, according to Flurry, a research firm that studies mobile trends.

All of that activity raises a question: Does the future of book reading lie in dedicated devices like the Kindle, or in more versatile gadgets like mobile phones? So far, e-book software for phones does not appear to have cut into demand for single-function e-readers. According to the Codex Group, a consultant to the publishing industry, about 1.7 million people now own one, and that number could rise to four million by the end of the holiday season.

But there are already 84 million smartphones that can run applications in the United States alone, according to IDC, a research firm. Apple has sold more than 50 million iPhones and iPod Touches, which both run e-book software.

Google phone

Filed under: Mobile — Raja @ 9:37 am

Techcrunch reports that google phone is not just a rumor.

The debate over Droid v. iPhone rages on, but lots more Android surprises are on the way. Get ready for the Google Phone. It’s no longer a myth, it’s real.

Way more interesting are the rumors we’ve been hearing for months about a pure Google-branded phone. Most of our sources have unconfirmed information, which we describe below. But there are a few things we have absolutely confirmed: Google is building their own branded phone that they’ll sell directly and through retailers. They were long planning to have the phone be available by the holidays, but it has now slipped to early 2010. The phone will be produced by a major phone manufacturer but will only have Google branding (Microsoft did the same thing with their first Zunes, which were built by Toshiba).

There won’t be any negotiation or compromise over the phone’s design of features – Google is dictating every last piece of it. No splintering of the Android OS that makes some applications unusable. Like the iPhone for Apple, this phone will be Google’s pure vision of what a phone should be.

Dave coursey of PC world thinks it is a bad idea. I also think it is a tricky thing considering google wants the mobile handset companies to adopt its mobile os android. This would position thema s competitors. It is like MS making their own computers. But mobile is a much different (read close) ecosystem. So may be google feels the heat from iphone and wants to control the user experience the way it  wants it.

November 16, 2009

Securing Ecommerce using mobile

Filed under: Internet, Mobile, Technology, Trends — Tags: — Raja @ 4:13 pm

Here is an interesting use of sms alerts. Mastercard wants use mobile phones to authenitcate online transactions.

In the face of mounting threats from hackers, MasterCard will use mobile phones to improve security for online transactions, the company said on Monday

The added layer of security comes from a one-time password that the user is asked to enter when approving a transaction. The password is either sent via an SMS (Short Message Service) or created by an application that runs on a smartphone or a phone that supports Java.

The goal is to improve users’ protection against phishing and man in the middle attacks, which are growing problems in the e-banking and e-commerce world, according to MasterCard. There is no fool-proof way to protect against these attacks, but the fact that the new passwords can be used only once limits the potential damage they could inflict, according to Jan Lundequist, senior business leader and head of chip product management at MasterCard.

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