From Mobile Northwest conference:
So, what are the big market opportunities? Huseby said there’s two big problems that need solving in mobile: meeting bandwidth demands by carriers and how to pay for that bandwidth. “My friends and carriers are promising always-on connectivity. It’s really hard to do that….If you can think of a way to do it in a way that’s less expensive, there’s opportunities.”
He said that if bandwidth is the first problem, the next is how are carriers going to pay for it. He asked the crowd “how many people think they will pay less and consume more data in the next year?” Nearly everyone raised their hand. “They aren’t going to get the money from us. I think they will have to get it from advertising. That’s one major source of revenue.”
T-Mobile’s Puneet Tandon, who also sat on the panel, approached the question from a different view. If bandwidth is increasing exponentially, and advertising is one of the avenues for additional revenues, then measuring, monitoring and having insights into what people are doing on the mobile web will be critical.