Eric Riles talks at Stanford about 3 prevalent myths (aka reality distortion field) that contribute to spectacular startup failures:
1. We know what customers want
2. We can accurately predict the future
3. Advancing the plan is progress
If you are an entrepreneur and working on a startup, please do your self a favor an watch and grok the lessons from this video clip. You will save a lot time and money and hopefully avoid failure from any existing reality distortin field.