Haiti donations via SMS race past $5M mark.
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One of the reasons text messaging is so popular is because it’s so simple. Anyone with just about any kind of mobile device can do it. And that’s why it was ingenious when the Obama administration set up a special number and got the major U.S. carriers on board to allow people to very easily donate $10 to the Red Cross to help with the disastrous situation in Haiti following a major earthquake. So far, that program has raised over $5 million from over a half million different mobile phone users, someone from the U.S. State Department confirmed
today.
As of the last update, the number stands at $5.2 million. Of that, more than half have apparently come from AT&T users ($2.63 million), the company told us today. If you’re still interested, simply text HAITI to the number 90999. A $10 charge will be attached to your next cellphone bill.