Raja Jasti’s Blog - Renaissance Thinking

March 3, 2010

SMSGupshup launches SMS app store

Filed under: India, Mobile — Raja @ 10:32 am

Via techcrunch:


Fresh off a $12 million investment, SMS GupShup, a Twitter-like service in India that is primarily accessed via SMS, is launching an App Store. The store aims to expand SMS GupShup’s ecosystem by allowing developers to create SMS-based mobile applications based off of the microblogging service.

Launched in April 2007, SMS GupShup (spawned from Webaroo) serves 26 million users across India. The startup has seen rapid growth in users primarily due to the immense popularity of mobile devices in India. According to the startup, there are 550 million mobile phone users in the country and only 50 million web users. With a 10 to 1 mobile-to-PC ratio and SMS serving as the most popular communications platform, the market is ripe for SMS GupShup to take off. SMS GupShup currently processes over 480 million messages a month and accounts for 5 percent of all texts sent within India.

SMSgupshup free group SMS service has grown really popular in India. It is good to see them trying to innovate. The costs associated with sending SMS to shortcode could be an issue with a lot of these apps though. Would you pay 3Rs for each move in tic-tac-toe?

Mobile boarding passes take off

Filed under: Mobile, Trends — Raja @ 10:26 am

Mobile ticketing can make travel a lot more convenient.

Apparrently this trend is really taking off.

Alright, lets pat the pockets and run through the mental checklist one last time before security: Passport? Check, front pocket. Headphones? Definitely in your backpack. Boarding pass? Uh oh. Where’d that boarding pass go?

Oh, that’s right! It’s on your phone – because you, like a rapidly increasing number of other people, opted to have it sent straight to your handset. Security scans the barcode right off of your handset’s display, and you’re on your way with one less thing to lose.

Trinity Mobile, one of the leading companies behind the mobile ticketing push, is today announcing a 1200% year-over-year increase with their mobile boarding pass offerings.

 

In 2008, Trinity Mobile saw 50,000 users opt-in to receive mobile boarding passes rather than the more traditional options. In 2009, this number shot up to 600,000. That’s still a drop in the bucket compared to the number of people flying with ol’ fashion boarding passes each and every day – but considering that that growth is almost entirely driven by users picking the option when its offered to them (without any real marketing push by Trinity or the airlines they’ve partnered with), it’s pretty impressive.

Jupiter Research backs up the fact that the trend is skyrocketing; according to their 2010 Mobile Ticketing report, over 2 billion mobile boarding passes will be sent out in 2010, with that number expected to blast up to 15 billion by 2014.

March 2, 2010

Message from your medicine

Filed under: Mobile, Technology, Trends — Tags: — Raja @ 8:43 am

WSJ has a feature story on growing trend of medicine reminders and its benefits in increasing the medication adherence.

[PILLS]

Vitality

The GlowCap gives electronic reminders and collects data on habits.

Much of the medicine prescribed to treat chronic conditions like high blood pressure and diabetes doesn’t work—because patients neglect to take it.

But what if someone, or something, called to remind them every time they were due for a dose?

Express Scripts Inc., the big St. Louis pharmacy-benefit manager, is about to test an electronic pill container that issues a series of increasingly insistent reminders, in a national study among patient members.

The container—actually a high-tech top for a standard pill bottle called a “GlowCap”—is equipped with a wireless transmitter that plugs into the wall. When it is time for a dose of medicine, the GlowCap emits a pulsing orange light; after an hour, the gadget starts beeping every five minutes, in arpeggios that become more complicated and insistent. After that, the device can set off an automated telephone or text message reminder to patients who fail to take their pills. It also can generate email or letters reporting to a family member or doctor how often the medication is taken.

It is one of the high-tech ways companies are grappling with medicine noncompliance. Only about half of patients who are prescribed a medication for a chronic condition are still taking the drug regularly after a year, says Daniel Touchette, assistant professor of pharmacy practice at the University of Illinois at Chicago.

Mobile technologies are going to play an important role in healthcare. Our company MDava provides technology that enables healthcare organizations to send such reminders and alerts to their patients.

March 1, 2010

Internet surpasses Newpapers and Radio for News

Filed under: Internet, Media — Raja @ 11:07 am

From Pew Internet:

The internet has surpassed newspapers and radio in popularity as a news platform on a typical day and now ranks just behind TV.

Only local and national TV news, the latter if you combine cable and network, are more popular platforms than the internet for news. And most Americans use a combination of both online and offline sources. On a typical day:

  • 78% of Americans say they get news from a local TV station
  • 73% say they get news from a national network such as CBS or cable TV station such as CNN or FoxNews
  • 61% say they get some kind of news online
  • 54% say they listen to a radio news program at home or in the car
  • 50% say they read news in a local newspaper
  • 17% say they read news in a national newspaper such as the New York Times or USA Today.
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