Open Table books $150M revenue through its iPhone app.
Since OpenTable launched its iPhone app in November, 2008 it has booked restaurant reservations for 3 million diners through it and other mobile apps. With a $50 average check, that comes to $150 million in revenues coming from mobile apps to restaurants all over the world. (OpenTable takes a cut). The bulk of that is from the iPhone.
About a year later, the company announced that it had seated one million diners through all of its mobile apps. So it is up 200 percent since then just on the mobile side. (It seems like everyone is hitting the 3-million user mark today).
To put that number in perspective, OpenTable seated a total of 24.2 million diners in the past two quarters, two million of which were via mobile apps, or about 8 percent.
Mobile apps are a serious business. This is just the tip of the iceberg.