Raja Jasti’s Blog - Renaissance Thinking

June 25, 2010

Playdom buys Hive7

Filed under: Entertainment, Internet, Media — Raja @ 9:35 am

Social gaming will see more and more consolidation. It is all about pooling resources to diversify and minimize risk. Social gaming company Playdom buys Hive7.

Facebook game maker Playdom has bought another social-gaming startup, Palo Alto-based Hive7.com.

Hive7.com, known for its medieval-themed “Knighthood” game, is moving to Playdom’s Mountain View headquarters.

“Our entire team is excited about joining forces with Playdom,” Hive7 CEO Max Skibinsky said in a statement announcing the deal. “Gaining access to Playdom’s industry knowledge and resources represents a unique opportunity for our studio to operate on an entirely new scale.”

The deal, announced Thursday evening, is Playdom’s fifth acquisition in the past four months. Terms weren’t disclosed.

“Our studio structure enables us to add stand-alone development startups like Hive7 to our portfolio without disrupting the cohesion and collegiality that made it such a special place to work,” Playdom CEO John Pleasants said in the statement.

“By integrating with our innovative central services and business intelligence functions, Hive7 will be positioned to develop deeper and more compelling games,” Pleasants said.

Playdom has developed games such as “Mobsters” and “Sorority Life.”

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