Disney is making aggressive moves in social and mobile gaming space. Disney is acquiring Playdom, the thrid largest social gamin company for up to $763.2M.
Disney has acquired social gaming startup Playdom
, confirming our story from last week. The price – $563.2 million plus an earn-out of up to $200 million.
Playdom’s last round of financing valued the company at $345 million, and the company has raised a total of around $76 million.
Disney recently bought the mobile game maker Tapulous. Earlier it had bought Club Penguin, an online social game for kids.
Social networks are disrupting the gaming industry by disintermediating the retail distribution. This is creating a blue ocean opportunity for new entrants. The game has just begun.