Social gaming has overtaken email in the amount of time Americans spend online and Google has a huge hole in this activity. So it is buying up companies to fill its gaps. It recently bought Slide and now is buying Jambool that makes a popular social payment system called Social Gold.
Google continues to gobble up companies that will form the backbone of it’s new social strategy and the upcoming war with Facebook. Last week it was Slide. And they are now buying Jambool
and their Social Gold payment product, we’ve heard from multiple sources. The purchase price is $55 million plus another $15 million -$20 million in an earnout, say our sources.
Social Gold gives app developers the ability to build payments directly into their games and other applications. It was founded by Amazon veterans Vikas Gupta and Reza Hussein, and has raised $6 million in funding.
Like other payments companies they’ve been hit very hard by Facebook Credits