Raja Jasti’s Blog - Renaissance Thinking

Ali Partovi has a very interesting guest post on Techcrunch on how an 18 year old Scott Banister invented search keyword advertising.

The story begins in 1996 with an 18-year-old college dropout named Scott Banister, who came up with a simple but elegant concept that turned out to be one of the best business ideas in history.

This is the true story of the search business model — a concept that John Battelle and other search historians have erroneously attributed to Bill Gross for Goto.com. Although Gross deserves the lion’s share of credit for recognizing a good idea and more importantly for implementing it, the credit for developing the idea itself belongs elsewhere.

An interesting read.