Raja Jasti’s Blog - Renaissance Thinking

April 6, 2009

Google’s India election center

Filed under: India — Raja @ 4:15 pm

Google has created an online election center for the upcoming Indian elections.

Google has launched the Google India Elections Center to help engage India’s 700 million eligible voters in the country’s 15th general election, set to take place over the course of the next month. Google launched similar web based election centers in the U.S. and Australia in the past, but Google India’s election center has some new features which make it worth a look.

Available in English and Hindi, Google’s Indian election center lets Indian citizens confirm their voter registration status (which is a new feature that wasn’t fully implemented in the U.S. or Australian versions), find their polling location, view their constituency on a map and access election news. Voters can also get in-depth data about the area where they vote, including changes in literacy, poverty, and employment rates in the constituency since the last election. Voters can learn about the background of their Member of Parliament and this year’s candidates, and are able to see politician’s voting records, and attendance. The site will also feature updates on election schedules, online polls, discussion forums, opinions and photos.

Empowering voters using the web is really cool and huge. Unfortunately most of the Indians do not have web access (only 3% penetration). Mobile (voice) would have a bigger reach (30%) and would be the better way to go.

April 5, 2009

Go Zoho!

Filed under: Entrepreneurship, India, Internet — Tags: , , — Raja @ 12:19 pm

NYT has a short profile on Zoho Writer, a free online word processing service, that hopes to disrupt Microsoft Word.

The best online word processor, however, may be the one from a tiny company, Zoho, a nimble innovator. Zoho Writer is running close enough to Word to imagine that it and other online word processors will be able to do most everything that Word can do, and more.

Zoho Writer handles the basics and provides many advanced functions without breaking a sweat — like the ability to edit a document when page breaks are displayed. Google Docs can’t. Writer works even when one is offline, thanks to open source technology developed by Google, and used by Zoho in its word processor four months before Google used it.

Zoho is a division of AdventNet, which provides online software services to corporate I.T. departments and is based in Pleasanton, Calif.

Actually most of Adventnet, creator of Zoho web based productivity and enterprise applications, is located in Chennai, India. It is one of the few product companies coming out of India that address global market. It is good to see services such as Zoho out executing giants like Microsoft and Google. Microsoft is worried about protecting its cash cow while Google seems to lack the required focus on google apps. That leaves room for companies like Adventnet and 37 signals to make a mark in web based productivity tools. More power to them.

April 2, 2009

iphone lessons from india

Filed under: India, Mobile — Tags: — Raja @ 3:58 pm

BW says iphone strategy in china could use lessons learned from its failure so far in India.

http://images.businessweek.com/story/09/600/0401_iphone_china.jpgAndrew Ross/AFP/Getty Images

Take the most talked-about phone in recent history and launch it in one of the fastest growing cell-phone markets in the world, and you’d expect fireworks. But in India, where carriers Vodafone (VOD) and Bharti Airtel (BRTI.BO) have been offering Apple’s (AAPL) iPhone since last August, unsold phones are stacking up at shops around the country. Apple won’t break down sales figures by country, but a senior Airtel executive confirms analyst estimates that total official iPhone sales here have yet to touch 20,000 handsets. Vodafone, which has a lower-key advertising campaign, has sold even fewer, the analysts estimate. Even including sales on the black market, where the phone sells for half the $700 sticker price, the total only increases by an additional 15,000, according to an Indian customs official. That’s puny, especially since Indian cell-phone providers have added nearly 20 million new customers since the iPhone’s launch last year.

In India, Apple has run up against some big obstacles. For instance, it has to fight against Nokia (NOK), a longtime favorite among local consumers. The Finnish company dominates the Indian cellular market and is tops in smartphones, too, with about 40% share.

The iPhone is also priced far beyond the reach of even many middle-class Indian consumers. Even though iSuppli, the El Segundo (Calif.) market research company, estimates iPhones cost less than $175 to build, both Apple and Airtel stuck to the approximately $700 price for the phone in India, vs. $199 with a two-year AT&T (T) contract in the U.S. In India, then, three iPhones equal one Nano, the $2,000 car that Tata Motors (TTM) launched in India just two weeks ago. An Apple spokesperson in London, Bethan Lloyd, said in an e-mail that pricing and tariff issues are decided by local partners, not Apple. Apple declined to make executives available for an interview.

A phone costing one third the price of a car? Granted the car is the $2000 nano. But still the price of an iphone is too high for mass adoption in India. What was apple thinking?

March 23, 2009

Disrupting the auto industry

Filed under: India — Tags: — Raja @ 10:00 am
Tata Motors Chairman Ratan Tata (L) poses with company's ...

Tata nano, the world’s cheapest car, was launched today. One can argue whether this is good or bad for the society, but I think it has the potential to transform the auto industry worldwide. This has all the marks of disruption that clay christensen talks about in his book ’the innovator’s dilemma’.

MUMBAI (AFP) – India’s Tata Motors on Monday launched the world’s cheapest car, the Nano, hoping to revolutionise travel for millions and buck a slump in auto sales caused by the global economic crisis.

Company boss Ratan Tata said the no-frills vehicle, slated to cost just 100,000 rupees (2,000 dollars) for the basic model, will get India’s middle-class urban population off motorcycles and into safer, affordable cars.

“I think we are at the gates of offering a new form of transport to the people of India and later, I hope, other markets elsewhere in the world,” he said, describing the launch as a “milestone.”

“The present economic situation makes it somewhat… more attractive to the buying public,” he told reporters in Mumbai ahead of a glitzy official unveiling ceremony at 7:30 pm (1400 GMT).

March 12, 2009

Hulu hits

Filed under: Entertainment, India, Media — Tags: — Raja @ 7:53 am

To celebrate its one year anniversary, Hulu has released the list of its biggest hit videos. It is also introducing some new social networking functionality that lets you create a profile and share your favorite tv shows or movies with your friends. I am actually suprprised it look them so long to add this type of social features. I guess they wanted to get the watching experience right.

Most emailed:

Most embedded:

Most searched:

Google Voice Noticeboard for India

Filed under: India, Internet, Mobile — Tags: , — Raja @ 7:40 am

As it launches google voice in the US, google is expermineting with vilalge noticeboard a voice service for indian village communiites that share a computer.

An administrator sets up a noticeboard on a shared computer in a village or Internet cafe. Then the applications acts as public noticeboard, where anyone can record a voice message. Text can also be added, but it is designed to work in places where literacy rates are low. People from the village can check for new group messages on any shared village computer with the software installed. It works as a Firefox add-on for Windows only. Google India describes the purpose of the service:

Communities with access to shared computers can use the Noticeboard for exchanging messages related to community announcements, social interactions, local buying and selling, and information that is of wider interest to the community. The Noticeboard may also be used for the community to engage in a dialog with benefactors, public servants, and other service providers who are geographically distant.

Voice applications have a lot of potential in countris such as India where computer and interenet penetration is relatively low, but most people have mobile phones.

March 10, 2009

Marvel moves into Web Video

Filed under: Entertainment, India, Internet — Tags: , , — Raja @ 7:19 am

Marvel entertainment, creators of comics such as spiderman, ironman and hulk, are moving beyond motion comics into web video.

Look out, true believers, Marvel Entertainment is making a big push into the world of online video with more original programming, licensed content and even some gems from the wayback machine. With more than 5,000 characters, including established brands like Spider-Man, Iron Man and the Hulk, the push into web video is helping position it for life beyond comic books.

February 17, 2009

India social networking scene

Filed under: India, Internet — Tags: , — Raja @ 11:48 pm

Comscore has released the latest report on social networking  in India. The main take away is that global brands such as orkut and facebook took more prominence over the local sites such as bharatstudent.com and bigadda.com.

Orkut reigned as the most visited social networking site in December 2008 with more than 12.8 million visitors, an increase of 81 percent from the previous year. Orkut’s audience was three times the size of its nearest competitor in the category. Facebook.com captured the #2 position with 4 million visitors, up 150 percent versus year ago, followed by local social networking site Bharatstudent.com with 3.3 million visitors (up 88 percent) and hi5.com with 2 million visitors (up 182 percent).

January 25, 2009

Old wine in a new bottle

Filed under: Entertainment, India, Internet, Media — Tags: , , — Raja @ 8:42 pm

There is an interesting piece in the new york times about media companies leveraging their old video assets for web video:

“Media companies are rushing to repackage their videos for the Internet, and some say they can hardly keep up with advertiser demand for more. Video clips of TV shows and behind-the-scenes outtakes are omnipresent online”

This makes a lot of sense. They are leveraging content that may not see the light of day if not for web video to gain incremental revenue.

I think sites like youtube, hulu, tv.com in the US and desiscreen in India can be great resources for the treaditional media comanies to protect their eroding revenue streams of their old media assets.

January 23, 2009

My love affair with movies

Filed under: Entertainment, India, Personal — Tags: — Raja @ 1:54 pm

Since I have known this world, I have always loved movies.

My early memories of growing up as a kid involved a movie theater, called venkateswara theater, just a block away from where we used to live at that time. Our family friends owned that theater and I had a free pass to go watch a movie anytime I wanted. My group of friends, which included the grand kids of the theater owner, and I used to watch movies many times a week. We used to watch whatever movie was running at that time, several times over, whether the movie was good or bad. For us kids, all the movies were magical. We used to often sneak into watch just the best scene or song of a movie. We used to wait with anticipation about which new movie will be shown next.

I knew all the people that worked at the theater and there were no restrictions on where I could go. I still vividly remember going to to the projector room and watch with fascination everything that went in there. Looking back it was my first exposure to the magic of technology though I never looked at it that way at that time.  I can still remember the sounds of the spools of the film reel turning, the smells associated with the film and the projector light going through the film (placed upside down to my amazement) and through the holes on the wall to show up as beautiful moving pictures on the large screen. It was as though there were real people bottled up in those films that came alive on the bright silver screen. It was just a wonderful experience that I can never forget. My friends and I would enact scenes from the movies we watched may times over, each time in a different way than the time before. I always played the part of the hero since I was the ring leader of the group. I guess that was our own theater group, though we didn’t have a name for it.

Since I didn’t have too many toys at that time, I used to create my own games. One of  my favorite games was projecting movie films on the walls of my home. I used to bring home strips of film that were disposed off in the projector room. I created my own way of projecting them at home. I used to remove the metal top (with the filament) off of a light bulb and fill it with water. I used a flash light to project light through the bulb with water in it and place the film in front of the bulb upside down. It used to project a beautiful large picture on the wall. I used to adjust the distance between the film and the bulb to to adjust the focus. I used to try to move the film vertically to simulate the movie but could never get it right (I didn’t know about 24 fps at that time). That was my first home entertainment system.

My parents, both public school teachers, got transferred to a different place and I lost access to this magical theater. They stopped showing movies in the theater a few years ago and it now lies in a dilapidated state. I made new friends and got serious about studies and my movie watching dwindled down to  a few movies a year. It also didn’t help that there were no movie theaters nearby that I could sneak into with my pocket money.  I remember wanting to watch movies more often, but my father set  an informal limit on the number of movies I could watch because he didn’t want me to get distracted from studies.

Things changed when I went to college at IIT Madras. It is one of the best engineering colleges in India, similar to MIT or Stanford in the US. It has a beautiful sprawling campus set in a forest of green trees and herds of running wild deers in the southern indian coastal city of Chennai (It used to be called Madras then). It has a very competitive culture academically and socially, which puts a lot of pressure on students. One of the best ways to release that tension was to catch a movie on saturday nights at OAT (open air theater). This is one of the many traditions at IIT madras. This rekindled my love for watching movies on a large screen. OAT has a beautiful setting that looks like a coliseum where students watch movies sitting on the steps (with pillows brought from their rooms) under starlit night sky filled with salty sea breeze flowing from the bay of bengal.

After my graduation from college, I moved to the US for my post graduate studies. I was fortunate enough to attend the Stanford University for my PhD. It has a stunning campus sprawled over even a larger area than the IIT madras campus. One of the popular activities of Stanford students is catching a movie at memaud (memorial auditorium). I loved watching movies at memaud with friends which has a quaint old style theater feel to it.

As my life moved along after I graduated, started working life, got married, and had two beautiful kids, I watched fewer and fewer movies. They became even fewer while I was working on my startup companies. Even the few movies I watched were kids’ movies. Then it all changed again thanks to netflix. I could start watching my favorites movies at my leisure. It also happened that I decided to start working in the area of digital media, thanks in large  part to my, some what dormant, love for movies and music.

Around this time, another thing happened by chance. One of my stanford buddies, avijit goswami, who had earlier returned to india, came back to US temporarily for work reasons. He, being interested in movies himself, suggested that we take some film classes at de anza college (located near our home)  in our spare time as a hobby. This has taken my interest in movies to a whole different level. I have not only rediscovered, yet again, my love for watching movies but also found a new interest in the art of making movies.

Making movies is a whole new world in itself and I hope to write quite a bit of this on my blog as I explore this magical world.

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