Raja Jasti’s Blog - Renaissance Thinking

January 11, 2011

Filmmaking on iPhone

Filed under: Entertainment, Media, Mobile — Raja @ 2:47 pm

A famous Korean movie director shot a 30 min movie entirely on an iPhone 4.

Park Chan-wook, one of South Korea’s best directors, gets lots of attention when he introduces a new movie. About 100 reporters showed up Monday morning for a screening of his latest work, a 30-minute short called “Paranmanjang,” which is Korean for “Ups and Downs.”

Some were there because of the way Mr. Park made the movie: shooting it entirely on the latest version of Apple Inc.’s iPhone.

“From hunting for a film location, shooting auditions, to doing a documentary on the filming process, everything was shot with the iPhone 4,” Mr. Park said after the screening. “We went through all the same film-making processes except that the camera was small.”

For the short, he teamed up with his younger brother Park Chan-kyong, a media artist, and KT Corp., the wireless operator that is the exclusive distributor of iPhone in South Korea. KT paid for a portion of the $130,000 in production costs.

Pyo Hyun-myung, president of KT’s mobile business group, called the movie “the product of the state-of-the-art technology meets art.” The company has sold 1.84 million units of iPhone since it became available in the market in November 2009.

The short is a fantastical tale that begins with a middle-aged man fishing one afternoon and then, hours later at night, catches the body of a woman. The panicked man tries to undo the intertwined fishing line, but he gets more and more entangled. He faints, then wakes up to find himself in the white clothes that the woman was wearing. The movie’s point of view then shifts to the woman and it becomes a tale of life and death from a traditional Korean point of view.

The quality of the cinematography is quite good, except for a little shakiness in the beginning. And the fact that the screen is coarse works to the film’s advantage, especially on the night scenes given its life-and-death theme.

KT began promoting the movie in October with an ad that was also shot with the smartphone. In the ad, Mr. Park asks himself, “Is there anything I can do that greatest directors haven’t done yet?” After stroking his chin, he exclaims, “Ah! Making a film with the iPhone!”

November 14, 2010

Future of Interactive Entertainment?

Filed under: Entertainment, Media, Technology, Trends — Raja @ 12:51 pm

Here is a cool demo of Xbox 360 Natal. Computer interfaces are the new frontier of innovation in computing.

October 7, 2010

80/20 rule of link sharing

Filed under: Business, Media, Mobile, Trends — Raja @ 3:46 pm

According to CNN’s research 27% of us share 87% of news links.

The most influential news-sharers, and the group which shared 87% of the stories in the survey, only accounted for 27% of all the users - tallying with previous definitions of a minority of highly active web web users that contribute a majority of content online.

The big social networks - Facebook Twitter, YouTube and MySpace, accounted for 43% of all links shared, email 30%, SMS 15% and instant messenger 12%.

September 28, 2010

AOL Buys Techcrunch

Filed under: Internet, Media, Technology — Raja @ 8:47 am

Tim Armstrong (AOL CEO) and Heather Harde (CEO TC) and Mike Arrington (TC founder) signed the deal on stage at TC Disrupt. Terms were not disclosed. Mike says he can see staying with AOL for at least 3 years. Congrats TC!

September 21, 2010

Six Apart Acquired by VideoEgg

Filed under: Business, Internet, Media — Raja @ 5:30 pm

If you are an early blogger, you know Six Apart well. They are one of the early pioneers of blogging software with their Movaeble Type and Typepad products. Today they are acquired by VideoEgg, started as a YouTube wannabe, but later pivoted to become an ad network. As GigaOm aptly puts it, it is the end of an era (somewhat like Netscape being acquired by AOL, but at a much smaller scale).

After denying rumors of a deal over the past several weeks, blogging platform Six Apart and advertising network VideoEgg have confirmed they are merging to create a new social-media company called SAY Media. Chris Alden, CEO of SixApart, is stepping down, and VideoEgg CEO Matt Sanchez will become the CEO of the combined company once the deal closes in several months. Although the two companies say Six Apart’s existing Moveable Type and Typepad businesses will continue, the deal effectively means the end of the company — one of the early pioneers of the blogging world — as a standalone entity.

For some early blogging fans, watching Six Apart get more or less absorbed by an advertising network is likely to be a painful sight. The company, led by husband-and-wife team Ben and Mena Trott, was one of the pioneers of blogging almost a decade ago (the name came from the six-day difference in age between the two founders). Along with Blogger, which was founded by Twitter CEO Ev Williams and later sold to Google, the two software platforms from Six Apart — Moveable Type and Typepad — were used by hundreds of thousands of early bloggers.

Perhaps it’s true that in a day when Huffington Post and other digital-media giants rule the web, blogging has to grow up. But for some, this deal is going to look like the end of an era.

So long Six Apart.

September 11, 2010

Twitter by numbers

Filed under: Internet, Media — Raja @ 2:08 pm

August 31, 2010

Netflix and Hulu

Filed under: Entertainment, Media — Raja @ 4:13 pm

I love Netflix. I have been a happy subscriber of the service for a long time. I am very impressed with their execution. Their streaming experience is pretty good and the selection has been steadily increasing. We stream Netflix movies directly on our TV using Wii. I really like their new app for iphone and ipod touch. They are profitable, growing nicely and generally kicking ass.

I also like Hulu. They offer a useful service and nice viewing experience. But their selection can be a lot better. They are struggling to find a sustainable business model. They are owned by major networks, and in spite (no, ironically, because) of that they seem to have major restrictions on what they can carry and how and where they can be played. Networks are worried about Hulu cannibalizing their revenues and therefore suffocating it.

How come Netflix seem to negotiate these tricky licensing deals much better than Hulu? It’s called Leverage. Netflix is making boat loads of money while Hulu doesn’t. That makes all the difference in the tale of these two companies.

August 27, 2010

Social Gaming - Next Frontier in Entertainment

Filed under: Entertainment, Internet, Media — Tags: — Raja @ 12:02 pm

Over the last 3 years we have seen some amazing life changing innovations. Facebook has reordered the web using the social graph. Apple opened up the mobile flood gates with iphone. These two trends are changing how we live and spend our time.

Just five years ago we all thought Google owned the web and no one can take it away from them. Now they are playing catch up to Facebook and Apple in social web and mobile web respectively. It is funny how quickly things can change.

Entertainment is being reshaped by these two trends. The next frontier in  entertainment is Social Gaming. And it is just getting started.

Facebook has 500M  active users and is still growing strong. Fifty percent of FB users play games. Nearly half the time spent on social networks is spent on playing social games. American spend more time on games than email.

But we are only in the stone ages of social games. For gods sake, farmville is the state of the art in social games today.

NYT recently asked: Is Zynga the new Google? Let me put it this way. Remember Altavista?

We will see tremendous innovation in social gaming both on the web and mobile. We ain’t seen nothin yet!

In a couple years we will look back at farmville, fishville, frontierville etc. and will have a good laugh. There will be some new players making it big in the space.

Facebook now controls the social gaming platform on the web as does Apple on the mobile with its iphone & appstore.

Google has android to counter Apple. How about its counter for facebook? Google is working on a gaming social network competitor to Facebook named Google Me (they need to come up with a better name for starters).

They assigned Vic Gundothra (their former mobile head) to lead Google Me. They bought slide and made Max Levchin, a VP of Engineering. Today Google bought an obscure startup called Angstro, mainly to bring in respected web technologist Rohit Khare.

I think Google should stop messing around and acquire Hi5, a gaming focused social network and use it as a base to build Google Me. Oh, keep the name Hi5 (it is much better than google me).

It should be interesting to watch the social gaming space over the next 2 to 3 years. Strap on your seat belts. It is going to be a wild ride!

August 11, 2010

Google invests in mobile gamer ngmoco

Filed under: Entertainment, Internet, Media, Mobile — Tags: — Raja @ 4:19 pm

Google continues its desperate quest to catch up in gaming. Its latest move is an investment in mobile gaming company ngmoco.

Google Ventures, the VC arm of the search giant, has made an investment in popular iPhone/iPad game developer ngmoco, say multiple sources. The company, which is already profitable, took the money as part of a new round of funding — probably in the $3-5 million range. ngmoco currently has some very popular games on iOS, including ‘We Farm’, which is currently the second most popular game on the iPad. The investment valued ngmoco well above $100 million, we’ve heard. This comes on top of a $25 million Series C round ngmoco closed in February.

This is not an investment being made by Google itself, which has been fleshing out its social gaming strategy with a $150 million investment in Zynga and acquisitions of Slide and social payments company Jambol. Rather, it’s being made by Google’s VC firm, which has repeatedly made it clear that it is a distinct entity from the search giant and that it doesn’t make strategic investments.

Still, it’s hard to take that entirely at face value — Google CEO Eric Schmidt previously said that companies that received funding from Google Ventures would have 20,000 Googlers there to help them. Don’t be surprised if we start seeing an abundance of Android games from ngmoco in the near future. And ngmoco has been a conspicuous underachiever on the Android platform to date. Expect that to change.

Google made several moves recently to catch up with facebook in social gaming. It invested in social gaming company Zynga. It bought social app company Slide and social payment company Jamboola. Google is planning a gaming social network to host games from companies such as Zynga, PlayFish and Playdom.

Social Gaming Advertising

Filed under: Entertainment, Internet, Media — Tags: — Raja @ 10:31 am

Virtual goods/gifts is the primary business model for social games. Advertising and offers are the other two means of monetization for the fast growing social gaming industry. Emarketer estimates the ad spend on social games in 2010 to be $220M.

For most social games, the primary revenue stream has not been advertising. Instead, virtual goods are dominant. However, companies such as Zynga and Playdom are realizing that their games are logical advertising destinations for marketers wanting to get the attention of rabid fans.

eMarketer expects that marketers will spend $220 million worldwide to advertise in social games and social applications in 2010, rising to $293 million in 2011. These figures do not include ads within mobile applications.

eMarketer’s estimates may end up being conservative as the social game business increases its footprint. According to Next Up Research, nearly 80% of Zynga’s revenues come from virtual goods. Even so, the large audience of games such as Zynga’s Farmville is attracting advertiser attention.

For companies such as Zynga, “Advertising will be an important part of the business model,” said Zynga CEO Mark Pincus, speaking at the Fortune Brainstorm Tech conference in July 2010. However, he added that he believed that future social game advertising types would need to be “invented” rather than being the same things advertisers have already seen.

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