Raja Jasti’s Blog - Renaissance Thinking

March 12, 2009

March madness on your iphone

Filed under: Media, Mobile — Tags: , , — Raja @ 8:10 am

CBS will be streaming NCAA hoops tournament live on iphone.

Most sports/Web/mobile experiments have way too many caveats to make them really interesting–last month, when Time Warner’s (TWX) Turner let iPhone users stream the NBA All Star game, for instance, it wasn’t letting them watch the actual telecast of the game, just a series of alternate takes. But this is the real deal–you’ll see the actual CBS telecast, for all the games, commercials and all.

Of course, there are still asterisks with this one. It only works with WiFi, not a 3G wireless connection, which means you have to be fairly close to a computer to watch this on your phone. So why not watch it on that computer? Also, it’s not gratis: CBS (CBS) is selling the “NCAA March Madness on Demand” app for $4.99 on Apple’s (AAPL) iTunes store.

This is a glimpse of the future where you will be able to get all your entertainment, sports, news on any device of your choice anywhere you want.

February 18, 2009

Hulu to TV.com: No soup for you!

Filed under: Entertainment, Internet, Media — Tags: , , — Raja @ 9:57 am

When TV.com used to be a community site, Hulu was happy to have its videos featured on it. But now that TV.com has become a CBS backed destination site competing directly with Hulu, it no longer has access to Hulu’s videos. Clearly battle lines are drawn and the gloves are off.

Hulu, backed by News Corp. (owner of Fox) and NBC, has long been trying to add CBS’s content to its inventory. I guess that may not happen now.

If I were TV.com, I would offer my content in exchange for Hulu’s. Both would be winners along with consumers. I guess it is difficult to teach old dogs new tricks. Web is not about controling distribution, but about frictionless syndication. This is the key to success in the new media world.

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