Raja Jasti’s Blog - Renaissance Thinking

June 1, 2009

Innovation in China

Filed under: Entrepreneurship — Tags: — Raja @ 10:00 pm

Sarah Lacy wrote a post on the china startup scene after just returning from that country.

What makes China so staggering is that everything that happened to corporate America over decades—think the television and media studios build out of the 1950s, the greed of the 1980s, the dot com bubble, the build out of physical and IT infrastructure, current Web 2.0 and CleanTech innovation—is all happening to China at once.

Imagine: At the same time eCommerce is getting sea legs, TV Home Shopping is also getting hot. Online ads are growing not because people are TiVoing through commercials—both TV and online ads are growth markets at the same time. Ditto for entertainment and piracy: While Hollywood sees the Internet as a threat to its cozy legacy business, China’s entertainment industry is just now building amid a world where piracy is already rampant. No one assumes anyone will buy a CD, so they just look for other ways to make money. The wonder of China right now isn’t just the size of the market. It’s the rate at which dozens of “old” and “new” economies are all maturing amid one another, and the hyper-network effects that such economic progress is having throughout the country.

As for China’s start-up ecosystem , it’s working to build its own Valley-like infrastructure, but it doesn’t have the luxury of growing it steadily over several decades. Experts say there’s at least $20 billion in venture capital sloshing around the country right now. It’s probably double that if you count angels and unofficial or very local funds, says Rocky Lee of DLA Piper, a law firm that represents much of that venture money in China.

That’s why calling China merely “the next Silicon Valley” misses the singularity of what’s happening there. The Valley has never been like this, and I don’t say that to knock the Valley. In many ways,  our steady development has been healthier. But it’s also a lot less electric. In the next ten years or so way more money will be lost amid the China chaos, but I’m betting way more money will be made too.

It reminds me of the distinction between start-ups who develop products in “parallel” and those who develop them in “serial.” In the former, you raise a bunch of money, hire an army of coders and develop your whole vision at once. In the latter, you build one product, prove that one works and can make money, then raise more money to develop a second. Typically in a time of economic plenty and investor froth everyone pushes for parallel. When the funding and revenues get tight, the serial approach comes into vogue. Parallel is always more exciting; serial is always more rational.

Silicon Valley tends to develop start-ups in “serial waves,” if you will. There are always outliers and waves can coincide in timing like CleanTech and Web 2.0 did, but investors and entrepreneurs tend to jump on dominant high-growth bandwagons and ride them until a few billion companies come out of them and many more fail. Then they wait for the next wagon.

China, as a country, is developing in parallel. The wagons are running constantly and going in nearly every direction. It’s a time of chaos that can burn people out, but it’s also one so unique in the history of modern economics that many ambitious people can’t ignore it. That’s why most transplants from the West who survive their first two years in China tend to stay for more than ten.

Given all this, China is a lot more inwardly focused than other places like Israel and Europe where start-ups have to be global from day one to have a big enough addressable market. When it comes to the Web and mobile, the biggest surprises will likely come from local, non-English speaking entrepreneurs, maybe even those outside the largest cities. They probably don’t read TechCrunch and may not even know where Silicon Valley is on a map. But that won’t matter, because their local market will necessarily develop very differently than ours.

And while China gets a rap for ripping off U.S. Web start-ups now, I think we’re going to start seeing U.S. start-ups copying a lot of elements of Chinese entrepreneurs’ business plans, whether it’s unlocking the value in virtual goods, experimenting with alternative online payment methods or developing more social forms of e-commerce, where like-minded friends shop together.

The story in India is not too different. Sarah says she will be in India this November. I look forward to hearing her take on India.

May 26, 2009

Youtubes of China

Filed under: Entertainment, Internet, Media — Tags: — Raja @ 8:32 am

Sarah Lacy profiles the state of online video companies in China.

tudou-garysmallThere’s one big Web 2.0 question we’ll never know the answer to: Could YouTube have survived on its own?

There are a handful of industry-changing Web 2.0 names including MySpace, Facebook, YouTube, Twitter, and LinkedIn. But unlike those other Web 2.0 behemoths who have the luxury of waiting out revenue challenges as their user base surges and the economy recovers, YouTube’s runaway success meant extremely high bandwidth costs and legal worries early on. It’s one of the only companies in that list that should have sold early while the momentum was high.

Evidence: Nearly three years after the acquisition, the mighty Google still hasn’t figured out exactly how to monetize all those eyeballs either. Industry estimates say YouTube spends half a billion or more a year in bandwidth costs. That’s not to say it was a bad acquisition, particularly considering Google’s stock currency was tantamount to monopoly money back then. But you have to wonder, if YouTube were alive today, how much more would it have been forced to raise and at what terms?

You can get an inkling by looking at the fortunes of a handful of Chinese equivalents: YouKu, Tudou, and 56.com. The three tell a lot about the Web in China. YouKu is based in Beijing, Tudou is based in Shanghai and 56.com is based in Guangzhou – and each is representative of the tudougraffetimonster-smallstrengths of the region, according to several dozen interviews I did in China over the last two weeks. Situated at the nexus of Chinese startup culture and government influence, YouKu is widely credited as being the best at playing the startup game. Drawing off the Shanghai’s strength as a media hub, Tudou prizes self-expression as you can see by its Facebook-esque  employee-graffiti-ed walls (right). And like a lot of emerging Chinese tech powerhouses to come out of the Guangdong province, some say 56.com has the best sheer technology of the bunch.

YouKu and Tudou both claim to be the largest, while 56.com suffered from a several week government closure last June.

The three are also emblematic of the flood of US money trying to get a piece of China: Among others, General Catalyst and Granite Global Ventures invested in Tudou, Sutter Hill Ventures invested in YouKu and Sequoia Capital, Disney and Adobe backed 56.com.

The three are also examples of the Chinese habit of taking something popular in the US and doing the China version. The temptation is to think ideas that worked in the U.S. plus the world’s largest Internet market equals closest thing you can get to a sure thing. But the so-called “China Factor” has been a mixed blessing for these sites. 56.com’s closure is emblematic of the challenges these companies face sitting at the crossroads of a closed China and a (more) open China, as user generated video blurs the lines of media and information and video is a powerful way of telling a story.

But that’s not the only unique “China Factor” challenge. The sheer size of the world’s largest Internet audience is sucking these companies’ coffers dry, as they work to do what YouTube couldn’t in the less developed Chinese online advertising market. The companies are literally growing too fast for their own good. As a result the number of players in the market have shrunk from 200 pure-play video sites in 2007 to about ten in 2008 and only a handful today.

Those numbers are according to Gary Wang, CEO of Tudou. (Pictured above.) It was the first to launch back in 2005 and in the first six months of business the site did half the video traffic in China. That terrified Wang and his co-founder Marc van der Chijs. Today, the site has to proactively throttle back the size of its pipeline, knowing full well it’s giving a lot of users a bad experience. But Wang doesn’t have much of a choice. He’s raised a whopping $85 million and doesn’t want to tap the markets again until his revenues are break even, and while growing, they’re not close now.

It’s a catch-22: More traffic could bring in more ad revenues, but the bandwidth costs would also be too crippling to prove out the model. “We could be five to ten times bigger if we wanted to,” he says. “It’s purely a financial decision.”

All the Chinese sites have some advantages over YouTube. Chinese Web surfers tolerate a lot of ads and bling online and, with more limited media options, they tend to watch clips for longer. That means they won’t necessarily balk at pre-rolls. Tudou has five-second pre-rolls, and YouKu has 15-second pre-rolls. And while a lot of haters like to call the sites nothing more than havens for pirated content, that’s not exactly verboten in China the way it is in the U.S., so there’s not the same legal threat for now.

If google hadn’t acquired Youtube, my guess is that it would have still existed today. Heck there are still other online video companies in the US carving their own niche. But if it were an inedpendent company the site would have looked a lot different. There would have been a lot more ads for one. There also would have been a lot of law suits. But I still think google did the right thing by acquiring youtube. I believe online video will be the future of TV and movies etc. Youtube is the undisputed king of online video. You don’t get the chance to own a space like this too often. Google is trying hard to diverisfy beyond search advetising for a long time now. I think youtube will be the most likely answer to that question.

April 5, 2009

Chinese social monetization

Filed under: Internet, Media, Trends — Tags: , , , — Raja @ 8:36 am

A guest post on techcrunch has a market analysis on chinese social networks doing a better job of monetizing than myspace and facebook.

Despite China’s massively growing internet market, international giants like Google and Facebook are having trouble making gains with the 300 million Chinese online users. China’s netizens are on average very young – 66.7 % of them are younger than 29 years old and 35.2 % of them are teenagers—with social networking and entertainment applications being the most popular.

While companies like Facebook struggle to conquer market share in China and to create viable business models everywhere, their Chinese clones have built lucrative cash machines literally earning billions of dollars a year. Unfortunately, adopting Chinese methods may not help American social networks due both to cultural differences in Chinese user behavior and industry practices. Below is our analysis of the Chinese social networking scene.

What can Facebook and Western social networks learn, if anything?

If monetizing a social network is so easy, then why hasn’t Facebook opened up its payment API to third party developers? While the aggressive and intrusive hyper-viral aspects of the apps in China may not be replicable in a Western Market, the problems for creating a more viable business model run deeper. Western companies cannot innovate in the same way due to institutional problems stemming from their own struggle for an identity and revenue.

Facebook has just recently announced a “credits” system, but it seems to miss the mark. The new system demonstrates little incentive for users to shell over money, and does not speak to the same need as paying for a social application that all your friends are already on and talking about. Facebook may be afraid to become a marketplace for applications, because they are reluctant to be labeled as a social gaming network or a social app store. Instead, they are a self-styled guru of dynamic human interaction. If they opened up their platform to become an apps store, their major revenue streams would put them into a pigeonhole, calling their $15 billion valuation into question. They obviously don’t want to be labeled as a “gaming platform” either, and don’t want to fully depend on selling digital trinkets.

Like during the American gold rush in 1849, where Chinese merchants prospered while most prospectors went bust in search of striking gold, it appears that building viable, scalable businesses for Social Networking sites may still be an ancient Chinese secret for Westerners.

March 30, 2009

Google launches mp3 search and free downloads in china

Filed under: Entertainment, Internet, Media — Tags: , , — Raja @ 8:53 am

Google today launched free music download service in china.

BEIJING (Reuters) - Google Inc on Monday launched free downloads of licensed songs in China, while sharing advertising revenue with major music labels in a market rife with online piracy.

Lee Kai-Fu, president of Google in greater China, said one reason Google lagged in the mainland search market was because it did not offer music downloads, the missing piece to its strategy in a market where it trails leader Baidu.com Inc.

“We are offering free, high quality and legal downloads,” Lee told reporters. “We were missing one piece … we didn’t have music.”

Hmm, when will we see such a service, legally ofcurse, in the US and the rest of the world?

March 24, 2009

Youtube blocked in China?

Filed under: Internet, Media — Tags: , , — Raja @ 11:25 am

Google says Youtube is being blocked in China.

The company said it first noticed traffic from China had decreased dramatically late Monday. By early Tuesday, it had dropped to nearly zero, the company said.

“We don’t know the reason for the block,” a YouTube spokesman, Scott Rubin, said. “Our government relations people are trying to resolve it.”

China routinely filters Internet content and blocks material that is critical of its policies. It selectively blocks videos from YouTube.

According to Reuters, Chinese government officials said Tuesday that they did not know about YouTube being blocked, but said that China was not afraid of the Internet.

“Many people have a false impression that the Chinese government fears the Internet. In fact it is just the opposite,” a foreign ministry spokesman Qin Gang told reporters, according to Reuters.

Access to YouTube had been intermittent earlier in March, on the first anniversary of protests by Tibetans against Chinese rule.

Last week, the Tibetan government in exile in Dharamsala, India, released a seven-minute video, which is being shown on YouTube, that purports to show Chinese police officers brutally beating Tibetans last March following the riots in Lhasa. There has been no independent confirmation that the footage is authentic.

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