Techcrunch reports that live video streaming service justin.tv is bigger than hulu overseas.
Live video on the Web is starting to take off, judging by the massive jump in traffic that Justin.tv
is witnessing. According to comScore, the live video site’s global audience saw a massive jump from 9.3 million unique visitors in January to 15 million in February, which is about the same number of people who went to Veoh and nearly twice as many as visited Hulu.com. Of course, Hulu is only available in the U.S., where it is fourth most popular video site, and its videos are watched on other sites as well. In the U.S., ComScore only shows Justin.tv attracting 1.4 million people in February. So most of its audience and growth is global, with particular strength in Spain, Brazil, Germany, and the UK.
This is not an apples to apples comparison. As techcrunch says hulu is only available in the US, though its videos are watched on other sites. But one thing is clear. Sites like justin.tv and ustream.tv are immensly popular for watching live sports events. For example many cricket lovers in US watch live cricket video from these sites. This is not legal, but it is very diffcult to control it. So the companies holding the TV rights should figure out a way make the live stream available though these sites or some other way and figure out a way to monetize it. There is a huge demand for it.