Raja Jasti’s Blog - Renaissance Thinking

March 22, 2009

Netflix says ISPs throttling its streams

Filed under: Entertainment, Internet, Media — Tags: , , — Raja @ 12:31 pm

Netflix says the problems some of its users are having with netflix streaming is not its fault but because of throttling by ISPs.

Neil Hunt, Netflix’s chief product officer posted to the Netflix blog earlier today that the problems some users are facing with Netflix’s streaming service is as a result of how ISPs handle traffic and is in no way an indication that Netflix is throttling their service. This should not come as a surprise to anyone who’s in the industry as the idea of Netflix throttling their own service on purpose simply lacks common sense.

Not to mention, this whole issue isn’t even debatable since Netflix is not the delivery network pushing out the streams and has no control over any network. They don’t serve the streams, Limelight and Level 3 do. How can Netflix “throttle” something they aren’t delivering?

March 12, 2009

Movies and TV Shows coming to your Wii

Filed under: Entertainment, Media — Tags: , , — Raja @ 8:51 am

Game consoles like wii and xbox can play an important role in bringing web videos and tradition VOD on to your TV. The fact that it hasn’t happened yet is little to do with technology being ready but more to do with hollywood being worried about the impact on their revenues. It looks like this may be changing soon and you indeed will be able to access TV shows and movies on your wii.

In an interview I recently conducted with Curt Marvis, president of digital media for Lionsgate, for Variety’s technotainment blog, he specifically mentioned the Wii as a huge opportunity for his studio to distribute movies and TV shows and said he thinks it’ll happen this year:

The thing that is clearly a force in digital are the game devices. I think when we see the Wii come into the market with the ability to stream movies, which I think is maybe going to happen as soon as this year, I think that’s going to be a big marketplace for digital distribution.

March 10, 2009

Ads as narrative stories

Filed under: Entertainment, Internet, Media — Tags: , , , — Raja @ 7:20 am

Eric Shmidt, google ceo, in his charlie rose interview refers to immersive enagaging image and video ads that are in the form a narrative.

He is basically talking about short movies or animations that have engaging narrative structure that has a beginning, middle and end.  TV advertisements are already made in this form. He sees a similar narrative style ads on the internet that has a 3 act structure followed in theater, movies and TV shows. As someone spending a lot of time learning about making movies, I look foward to this evolution in web advertisements. Eric is talking about ad agencies like WPP creating such ads. But this will be a good way for beginner movie makers to get experience before moving onto hollywood.

February 25, 2009

Netflix streaming only plans confirmed

Filed under: Entertainment, Internet, Media — Tags: , — Raja @ 5:49 pm

NetFlix CFO confirmed their plans to offer streaming only subscriptions in the near future:

“We’re likely to do that in the foreseeable future,” McCarthy said at the Jefferies 5th annual Internet and Media conference in New York.

February 21, 2009

Movies are a labor of love

Filed under: Entertainment, Media — Tags: — Raja @ 10:41 am

How long does it to make a 2 minute movie?

If you want to make a good engaging 2 minute movie, it can take up to 4 weeks. The amount of work involvied in making a movie is unbelievable. First you need to have a good script. It takes time to write a good script even for a 2 min movie. Then you need to identify and cast actors by auditioning them. You need to do a lot of preproduction planning such as creating shot lists, scouting locations etc. You need to recruit a crew that handles things like camera, tripod/gib, lighting, sound, editing etc. You may need to procure permissions to shoot in certain locations.

Then you need shoot, which is called the production stage. You probablly don’t realize this but an engaging 2 min movie may have 25 to 30 shots or more. Just count the number of shots in a 1 min TV commercial to get an idea. Each shot requires a lot of preparation. You will probably need to shoot it several times from several angles etc. You will probably need a few days to shoot a 2 min short film.

Then you need to take the raw video and edit it to create the final product. This is called the post production stage. It can take a really long time. You make what is called the rough cut first. Then you make many more cuts (based on the input from the director and others) before the final cut. This stage can take a week or longer for a 2 min movie.

So as you can see movies are truly a LABOR of love.

February 17, 2009

Google movies

Filed under: Entertainment, Internet, Media — Tags: , — Raja @ 11:19 am

Not many people may know that Google is dabbling in movie making. Last year they announced a partnership with seth mcfarlane, creator of the popular TV show ‘family guy’, to produce a series of webisodes to be distributed exclusvely on the web by google.

Soon google could be an oscar winner. A google funded film is nominated for an academy award.

On Sunday, the Internet company will find out if a film that its philanthropic arm conceived of and bankrolled has won an Academy Award for best short documentary. The Final Inch, a 38-minute history about the battle to eradicate polio, was nominated for an Oscar back in November.

February 14, 2009

Movie direction: The three pleasures

Filed under: Entertainment, Media — Tags: — Raja @ 6:14 am

The primary mission of a movie director is to engage the audience by providing them with visual pleasures.

There are 3 primary types of pleasures that a movie director can provide to the audience: 1. Voyeuristic 2. Vicarious 3. Visceral

Voyeuristic pleasure is provided by creating a world and environment that the watcher can totally believe and immerself himself in. This world can be recreating real world as in the case of ‘the last emperor’ or fictional as in the case of ‘the lord of the rings’ or ’star wars’. The director may spend a lot of money to shoot just one shot that makes the audience totall believe the world that the director has created/recreated. This shot is called ‘the money shot’. For example, the shot in last emperor where they show the toddler emperor witnessing thousands of people performing in the forbidden city. It is truly breathtaking and the producer probably spent a lot of money for that one shot. If this shot doesn’t work the audience will most probably say that I can’t believe this world can exist and will not buy the story. Waterworld probably failed in this sense.

Vicarious pleasure is one where the audience can completely identify with a character’s emotional state and the decisions they make at the crucial points of their story. These scenes most often are simple and involve just two or three characters. But these scenes can keep the audience totally engaged as if they are the ones living and experiencing the story. Movies such as ‘Sophies choice’, ‘Schindler’s list’ are examples of providing this type of pleasure. If the audience can not identify with the role, then the movie will not work.

Visceral pleasure is where the director provides visual thirlls and excitement to the audience. Great action movies such as bond movies, suspense thrillers such as hitchcock movies provide this type of pleasure. The audience is kept at the edge of their seats eagerly anticipating what is going to come next.

All three of these pleasures are quite distinct and require different skills in direction. A director may be great at provding one type while being mediocre at othe others. There are some great directors that can excell at all three. It is important for any director to know and stick to their strengths.

So the next time you are watching a movie try to identify the type of pelasure a compelling scence in the movie is providing you and how the director is achieving it.

February 5, 2009

Movies on your gaming consoles

Filed under: Entertainment, Media, Trends — Tags: , , — Raja @ 10:52 am

Microsoft says that more than a million xbox users have downloaded the netflix application that allows you to watch netflix movies directly on your TV.

Watching web videos on your TV using your gaming consoles such as wii and xbox is an important trend that seems to be getting popular. This type of trends that make it easier for consumers to get the content whereever they want whenever they want it will help blunt digital piracy .

Digital pirates vs studios

Filed under: Entertainment, Internet, Media — Tags: , — Raja @ 9:57 am

NYT has an interesting article on digital pirates winning battle with studios.

“But if media companies are winning the battle against illegal video clips, they are losing the battle over illicit copies of full-length TV episodes and films. The Motion Picture Association of America says that illegal downloads and streams are now responsible for about 40 percent of the revenue the industry loses annually as a result of piracy”

“so much pirated material online, Hollywood is turning to technological solutions. Perhaps most important, media companies are learning from the music industry’s mistakes and trying to avert broader adoption of piracy techniques. The No. 1 lesson: provide the video on the platform that users want it.”

Internet is a massive digital photo copying machine. It is impossible to control people from making and distributing digital copies over the internet using tech solutions such as DRM or legal enforcement as music industry found out.

This is a difficult problem to solve if seen from the perspective of the existing models of controling disribution. But I believe piracy can be blunted if the content producers see the internet and mobile devices as their ally and make it easy for people to get the content legally wherever and whenever they want it. This is the only way to address this issue effectively. The longer the studios try to resist this, the more power and money they lose. They need to embrace and leverage services such as hulu.

January 30, 2009

Movie Editing

Filed under: Entertainment, Media — Tags: , — Raja @ 5:46 pm

When I was a kid watching movies, I used to see ‘editing’ in the credits, along with many other roles such as art direction, costume design, that I never paid much attention to.

Now that I am learning the craft of movie making, I have a real appreciation for the role that editing plays in movies. It can be the difference between engaging the audience or boring them, between a great movie or a merely a decent movie, or between a hit or flop. It is that important. It is true that great editing alone can not make a great movie, story and acting are the primary requirements for that, but all great movies MUST have superb editing.

Editing deals with how multiple shots are connected to form a sequence and how these sequences are connected to tell the story of the movie. It is typically done in the post production phase of the movie (preproduction and production are the other  two phases that precede post pordiction). Editor works closely with the director to help tell the story in the way he or she wants to tell it. For example, a movie could just follow a chronological order of sequences (linear) or it could jump back and forth in time using flashbacks.

The director has one important responsibility while making a movie: engage the audience. The primary tool they have at their disposal to meet this responsibility  is ‘conflict’. A good screen writer worth his or her salt makes sure that each scene has conflict and tension built in to it. Editing needs to make sure that this conflict and tension gets translated on to the screen in how the shots are combined for those scenes.

The director will have certain structure in his mind on how the story unfolds in the movie. For example, he may want the movie to start with a bang (like in bond movies) and then slow down and pick up speed and then slow down a bit and then have a plot point where the movie picks up speed again towards the climax. Editor keeps this structure in mind while connecting various sequences in a particualr order to achieve this pacing. This is a very important aspect of editing. Editor is also responsible for deleting entire scenes that do not add any value to the movie and bogs it down. When you find the movie dragging, you know the editing is found wanting. A well edited movie moves crisply and takes you on a roller coster ride. The thing with editing is that, just like good umpires or referees, if it is good you won’t notice it as you are fully engaged in the action.

There is also the part of editing that involves special after effects to create breathtaking yet realistic looking scenes (such as matrix, dark night etc.) that adds a whole new dimension to the movies.

These are just some examples of what an editor does and how editing makes a huge differece to a movie. I hope this gives you some appreciation and the next time you watch a good movie try to pay some attention to the editing and doff your cap to the editor too.

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