Here is an interesting use of sms alerts. Mastercard wants use mobile phones to authenitcate online transactions.
In the face of mounting threats from hackers, MasterCard will use mobile phones to improve security for online transactions, the company said on Monday
The added layer of security comes from a one-time password that the user is asked to enter when approving a transaction. The password is either sent via an SMS (Short Message Service) or created by an application that runs on a smartphone or a phone that supports Java.
The goal is to improve users’ protection against phishing and man in the middle attacks, which are growing problems in the e-banking and e-commerce world, according to MasterCard. There is no fool-proof way to protect against these attacks, but the fact that the new passwords can be used only once limits the potential damage they could inflict, according to Jan Lundequist, senior business leader and head of chip product management at MasterCard.