Video analytics firm Visible Measures raises $10M in searies C financing.
Viral video tracking and measurement firm Visible Measures
has closed a $10 million series C round of funding, led by Northgate Capital. Existing investors Mohr Davidow and General Catalyst also participated, bringing the total capital the company has raised since launch to $29 million. The last time it raised money was in January, 2008.
Visible Measures lets both ad agencies and big video publishing sites on the Web track viewership and engagement with videos across the Web. Ad agencies can measure the effectiveness of specific video ad campaigns, and publishers can see which of their videos are being played and passed around the most.